Sandeep Bhara

Leading enterprise web platforms enabling B2B transactions and investor pipeline across Port of NEOM, Topian, NEOM SC, and NEOM Authority, consolidating fragmented digital properties into a unified commercial conversion architecture. Leading and developing cross-functional marketing teams while managing agency ecosystem across Merkle, Publicis, and Deloitte. Owning MarTech architecture (Adobe AEM, Workfront, SFMC) and establishing scalable demand generation infrastructure serving multiple business units. Partnering with HUMAIN on sovereign AI integration strategy and leading applied AI innovation: built and launched multilingual document translation bot trained on NEOM content, developed diffusion model and world model POCs with Luma Labs, positioning NEOM as an AI-first enterprise marketing function. Designed and deployed multi-agent AI media intelligence system (6 autonomous agents, multilingual NLP across Arabic and English, 14+ news sources) for real-time narrative monitoring and sentiment analysis, now being evaluated for PIF-scale media monitoring deployment.

Owned GTM strategy for a $6M enterprise marketing programme spanning investor, government, and B2B audiences across 11+ international markets with complex C-suite and government stakeholder management. Architected customer data platform unifying first-party data across investor and enterprise buyer personas, enabling segmented account-based engagement aligned to government procurement cycles. Delivered Cityscape Riyadh executive engagement for 5,000+ senior attendees including government and institutional decision-makers, generating qualified investor and enterprise leads contributing to active deal pipeline. Pioneered the world's first Apple Vision Pro brand experience for THE LINE at major industry exhibitions, personally prototyping the spatial computing concept before commissioning build.

Part of a global community of 2,800+ senior marketers, with 470+ here in the UAE.

Product Marketing Alliance is a collective of passionate product marketing managers committed to driving demand, adoption and the overall success of their products.

Built two AI ventures from pitch to revenue during Antler's MENAP residency. Raised initial capital for ClearSplit at Antler Investment Committee. ClearSplit - AI financial OS for short-term rental operators. Architected agentic onboarding (Lead Orchestrator + 4 specialist agents, 47-tool ecosystem, 5-layer LLM safety stack). Live with paying operators across the Gulf; validated roadmap for UAE-first compliance and tax automation. NAWA - AI comment intelligence for creators and brands. Shipped native Arabic and Arabizi NLP, public developer API (TypeScript & Python SDKs), and revenue-generating product. No incumbent in the Arabic creator intelligence space.

AI-powered comment intelligence for creators, agencies, and businesses. NAWA analyses social media comments at scale, classifies intent and sentiment, generates replies in the creator's voice, detects spam, and surfaces audience insights that would take a human team hours. Built the full product solo: web platform, iOS app (on its way), API with developer portal, published SDKs, and billing. Arabic-first AI engine with proprietary multi-model routing for Gulf dialect accuracy. Live in production. trynawa.com

Served as Fractional CMO to CEOs/CPOs across MENA/Turkey, establishing growth governance, OKRs, and evidence-based decisioning across multiple markets (UAE, Turkey, GCC); instituted a weekly exec review and OKR scorecards for accountability. Deployed a privacy-conscious analytics and attribution stack (Amplitude, Adjust, Insider CDP) with rigorous instrumentation; improved attribution accuracy and channel ROI while analyzing 10,000+ users to identify high-value cohorts—contributing to a 6x surge in app downloads and stronger unit economics (CAC:LTV ~2–3:1). Implemented HubSpot with SLAs and lead routing to lift MQL→SQL conversion and create executive-level funnel transparency; introduced standardized lifecycle stages and sales velocity reporting. Led an anonymized market-entry and repositioning engagement delivering 6x growth in four months through compliant acquisition channels, localized onboarding, and pricing/packaging optimization; reduced payback period to under three months. Built a greenfield marketing function (team of 4) for a B2B infrastructure provider; launched ICP/messaging, content and thought leadership, and partner programs—scaling LinkedIn reach from 16k→40k in four months and lifting site traffic and demo requests.

Owned $26M annual budget across Nigeria, South Africa, Ethiopia, Ghana, and Kenya; reported to VP Growth and built the group marketing org from 0 → 20 with four Heads (Performance, Brand/Creative, CRM/Lifecycle, PR/Comms). Drove MAUs +150% and ARPU +130% in 24 months via scaled ATL, disciplined performance (~$100k/month), and high-velocity CRM/SMS and affiliate programs. Produced the Qatar World Cup TVC; ran pan-African DStv (Premier League) and tier-1 OOH to accelerate penetration and consideration. Led GTM and market entries (South Africa, Ethiopia, Ghana, Kenya), establishing SuperSport Bet; new markets delivered ~10% of sign-ups in year one. Instituted OKRs, MBRs/QBRs, and agency governance (RFPs/roster); managed TBWA and local PR; used Kantar tracking and formal incrementality/experimentation. Built product marketing to influence roadmap and tighten growth loops; managed web ops, design, comms, organic social, research, and sponsorships; partnered with MultiChoice Group and FIFA-related properties.

Leading the growth enablement program across the Sports product portfolio to create experiences that aid the adoption, retention and monetisation of users.

Responsible for developing the global Sportsbook and Gaming product marketing strategy across core sports brands BWIN, Ladbrokes, Coral, SportingBet, Party Casino. Creating the vision and values of the commercial team across different markets and brands. Maximising product performance, by using product analytics, customer insights, interviews, surveys, focus groups, aiming to identify untapped opportunities and buyer personas. Partnering with BI/analytics to build a reporting framework that identifies growth drivers for products features including tracking incremental performance, retention, and rectivation rates. Support the briefing of marketing teams and agencies on new product launches and campaigns, that deliver strong communications, customer engagement and successful monetisation of our products.

Responsible for constructing and executing the GTM strategy for the Consumer, Payments and Subscription product propositions. Created and executed the consumer and commercial GTM strategy (inbound + outbound) for Deliveroo’s new ‘Pickup’ product in 11 markets, signing up +2000 restaurants globally and driving +15k orders. This was a cross-functional effort that included an omnichannel marketing execution strategy, a test and learn plan, and incremental performance reporting. Partnered with commercial growth teams to build the Groceries value proposition. Partnered with Co-op, Sainsbury’s, Shell etc. to develop and execute a co-branded marketing strategy that increased product adoption by 12%, and reduced-order rejections by 30%. Briefed and executed a Pricing Perception research project with an external research agency (Decision Technology) resulting in influencing the product team to prioritise 3 products for the roadmap off the back of the insights which included trialling variable service fees. Measured attitudinal triggers of consumers through frequent engagement with Chattermill to track NPS/VOC. Partnered with the Product team to prioritise products to become Roadmap items by surfacing pain points and consumer need states. Partnered with Course5 to frequently track competitor product activity and shared insights with product leads. Partnered with commercial teams, heads of sales, and country managers etc. to build product value propositions/messaging, sales enablement content, objection handling guides, product FAQs, and infographics. Managed and developed a small team of rockstar PMM’s.

Develop an understanding of customer needs/pain points and how to best position LinkedIn consumer products in market. Create and land regional GTM campaigns, working with multiple stakeholders to craft value propositions, original messaging, content (blogs, videos etc.) and channel strategy across email, search, programmatic display, and social channels. Generate demand for LinkedIn consumer products by landing global integrated campaigns in EMEA. Track and analyse the effectiveness of marketing campaigns to track key metrics and optimise performance. Work cross-functionally with regional country managers and global product/brand marketing teams. Manage extensive product marketing budget in region. Develop and lead research studies to influence product development in focused EMEA markets.