Sandeep Kumar

Scale Global is a market expansion enabler for global health, wellness, and beauty brands entering Asia and the Middle East. • Built distribution and retail access across seven markets (Singapore, Malaysia, Indonesia, Thailand, UAE, KSA, India). • Partnered with 50+ global brands to establish presence in Watsons, Guardian, Aeon Wellness, and Lazada/Shopee. • Created regional compliance and registration frameworks for NPRA Malaysia, Thai FDA, BPOM Indonesia, and GCC SFDA. • Structured multi-tier distributor programs and risk-mitigated commercial models. • Recruited and led a regional team across sales, operations, and marketing.

Founded and led Wellbene.com, a cross-border eCommerce marketplace for health supplements and wellness products across the UAE and KSA. • Built 6,000+ SKU assortment within six months across nutrition, beauty, and wellness categories. • Managed import registration, MOH compliance, and logistics for 100+ international brands. • Developed end-to-end eCommerce, warehousing, and fulfillment operations for GCC customers. • Created localized brand positioning and content frameworks tailored to Middle Eastern consumer behavior. • Partnered with leading distributors, logistics providers, and digital agencies to accelerate growth.

Client: Madi International • Led a digital transformation and sales enablement program to overhaul the sales process for a 300-member sales team. • Directed CRM and Oracle SuiteCommerce Advanced implementation, improving visibility, order tracking, and performance reporting. • Streamlined sales operations and increased revenue by enabling reps to spend more time on client engagement and upselling.

Led regional operations for Scale Labs, an FMCG brand enabler helping US, UK, and Indian brands expand into the GCC and Africa. • Set up end-to-end operations from legal entity formation to logistics partnerships (Maersk, Shipa, Jeebly). • Built and managed enterprise client accounts, including McLane Global (Gerber Baby Foods, American Mills), National Foods, and professional cosmetics brands like Mavala and Goldwell. • Oversaw import, compliance, warehousing, and last-mile delivery networks across UAE and KSA. • Scaled the company’s regional presence from 0 to a multi-market operation within 24 months.

• Raised USD 500K seed funding to build one of the region’s first digital retail and mall directory platforms. • Led a 36-member team to digitize retail listings and onboard 18,000+ shops across the UAE. • Helped small retailers adopt e-commerce and POS solutions, enabling real-time product visibility and online transactions.

• Worked with multiple government entities to identify technology gaps, process issues, and areas for digital improvement. • Helped departments plan tech projects and solution roadmaps within existing budgets and operational limits. • Conducted stakeholder discussions and workshops to align needs, feasibility, and timelines. • Supported the design and proposal of technology upgrades across data, welfare, and analytics systems. Key Projects: • Child Welfare Platform – Sharjah Social Services Department • Population & Demographics Dashboard – Sharjah Statistics Center