Sandeep Pahwa

• Lead VITEK® product lifecycle management strategies & new developments. • Gather voice of customers, qualify and translate it into clear demands for strategic plans and programs. • Serve as the primary marketing contact for R&D and Program teams to define, prioritize, and drive portfolio decisions.

• Devising and implementing successful marketing strategies for immunoassays product range, VIDAS® • Orchestrating a successful launch of next generation of VIDAS® system, VIDAS® KUBE™ to boost customer retention and sustained growth • Leading and inspiring product managers team, fostering a culture of creativity, collaboration, and excellence

• Global marketing referent for emergency & critical care biomarkers • Monitoring trends in different markets/ customer segments & identifying growth opportunities • Developing brand/product strategy and policies. Product life cycle management. • Mastering execution: communication campaign, internal and external trainings

• Marketing plan development and execution for India and neighboring markets: Sri Lanka, Bangladesh, Nepal, Bhutan and Maldives • Country lead for antimicrobial stewardship programs, an initiative which included the internal and external training, public awareness and medical education • Distributors support and development

• Maintaining market leadership position and gain market share in growing microbiology & infectious disease segment • Strengthen the relationship with key opinion leaders and translate these interactions/ learnings into business opportunities • boost acquisition of new customers and optimize consumption by market education

• Marketing, sales and the support activities of immunoassay product range including VIDAS® (automated immunoassays systems with a wide menu of 90+ tests), ELISA microplates range and rapid diagnostic tests. VIDAS® is the largest installed base of immunoassay systems in India. • Monthly sales monitoring and forecasting the demand of recurrent reagent business. • Launch of new parameters & platforms

• Sales management for Delhi NCR region. Key accounts management • Delivered the strong double-digit growth and above budget performance

• New product development of Active-B12 kit for Abbott ARCHITECT testing platforms • Planning and performing characterization, pre-verification and verification studies. Follow and implement good laboratory practice. • Analyze data & share insights with product development and leadership team

• Research project objective was to investigate the inhibition of Migration Stimulation Factor (MSF) bioactivity by endothelial MSFI (an inhibitor of MSF) and TGFβ1 proteins. • Perform research experiments using collagen gel migration assay, cell proliferation assays, and ELISA. • Present the consolidated analysis report to the research team.