Sanda Kristicevic

- Managing a large portfolio of different automotive products/brands and developing appropriate strategies for each -leverage regional program and built cluster program that drives profitable growth - customer marketing/strategic category management - ability to combine strategic business approach while managing multiple projects at given time - Providing expert advice and contribute to decision making - Development and implementation of category management plan - Lead and manage the team and cross-functional working groups to achieve a high-level of performance - Identify and manage commercial, operational, financial, supply chain risks to minimise negative impacts on category objectives - Identify and analyse new business opportunities - Capable of resolving escalated issues arising from operations and requiring coordination with other departments - Strong commercial acumen and the ability to develop the business; with a strong drive to win new deals; - Innovative attitude, flexibility, technology oriented and open-mind;

- responsable for the growth strategy. Focused on accelerating business and international growth, - identify effective strategies of promoting product portfolio - Monitor and control product performance and adjust plans accordingly - Develop an effective marketing plan - Anticipate future trends - building long-term relationships with external partners and customers - Execute go-to market strategies to the grow target client portfolio • Provide accurate sales forecasts and reports • Gather market intelligence on trends, customer expectations, and competitive activity; - Communicate effectively within the organization to ensure the motivation and alignment of sales force and other key people from Finance, Inventory, Customer Service and the achievement of product objectives

- In keeping with the strategy defined by the Global Product team, organizes and coordinates the product launches and is responsible for all data to be communicated for product launch - Manages product life cycle and evaluates actions to support sales including stock optimization - responsible forecasts sales analysis , prepares product sales budget and proactively proposes strategic plans on the assigned lines - Monitors market and competitors trends, study & identify market opportunities - Liaises & interfaces with central office and local departments (Commercial teams, Merchandisers, CRM, Communication & PR teams , Purchasing; Supply chain, Pricing…) - Manages tools dedicated to Sales

product development (of different product linesgaskets, headbolts, oilseaks-) , product definition, promotional activities, pricing, creation of catalogue Database, packaging definition, supplyer strategy, inventory/sales reporting , sales people training arround the Europe, prepareation of product launches in specific regions

competitor/pricing positioning, price definition for 10 product lines , reporting related to sales activities

market research - sales manager (Slovenia/Croazia/Hungary /Check Rep.), development and support of distribution network

sales of advertising for specific professional magazines

sales of IT products for the business consultants

3 times win the best student award (1988/89/90) / take a part of SKI competition team in Bosnia