Sana'a Alateeq سناء العتيق

I'm responsible for shaping policies, driving operational excellence, and aligning heritage programs with global standards (UNESCO, ICOMOS). Key Responsibilities ✨ Strategic Leadership: Assist in developing and implementing the Commission’s strategic vision, policies, and long-term goals. ✨ Operational Oversight: Oversee regional and national operations, ensuring projects are delivered on time, within scope, and in accordance with heritage preservation standards. ✨ Policy, Program, and Project Development: Lead the development of innovative programs and initiatives for heritage protection, restoration, and promotion. ✨ Performance Quality Assurance: Lead continuous improvement processes, evaluations, audits, and benchmarking activities to maintain operational excellence. ✨ Partnership and Business Development: Develop and manage strategic partnerships with various bodies. Identify and pursue funding, investment, and sponsorship opportunities to support heritage projects. ✨ Stakeholder and Community Engagement: Represent the Commission in high-level meetings and foster strong relationships with local communities. ✨ Resource and Financial Management: Oversee budgeting, resource allocation, and financial reporting. Ensure efficient and transparent use of resources in accordance with public sector governance. ✨ Monitoring, Evaluation, and Reporting: Lead the preparation of progress reports, impact assessments, and strategic reviews. ✨ Crisis and Risk Management: Support the development of emergency and risk mitigation plans for heritage sites under threat. Contribute to national efforts in heritage resilience

As Head of Social Development, I led the design and execution of high-impact business strategies to activate social investment opportunities and drive inclusive growth. I operated at the intersection of business development and social value creation, developing scalable investment cases that aligned with national and regional development priorities, including Vision 2030. Key Achievements ★ Developed and implemented regional social infrastructure plans focused on maximizing Social Return on Investment (SROI) and boosting both regional and national GDP. ★ Acted as a business development strategist in attracting and steering private sector investments in complex and high-stakes environments within the Al-Baha region. ★Delivered strategic business cases and financial models for both master plans and individual projects, integrating them into the region's social development roadmap. ★Led the creation of a regional housing empowerment plan by assessing partner ecosystems and project positioning to drive sustainable and inclusive outcomes. ★ Contributed to the design and review of RFPs, using my background in supplier and stakeholder management to build a robust investment and development framework for government partners. ★Conducted an in-depth analysis of Saudi Arabia’s non-profit sector to inform socio-economic investment strategies and policy recommendations.

In this role, I was responsible for devising a comprehensive digital marketing and sales strategy, including social media campaigns to optimise market penetration and business expansion, I offered strategic recommendations for operational improvement and devised prudent proposals for billing and financing to drive fiscal efficiency. Notable Accomplishments ★ Pioneered development of ecological products (flower agriculture poisoning) to reduce waste of water, energy, poisoning land, and waste of papers plastics wood cloth. ★ Prepared an empowerment plan for local suppliers to foster mutually beneficial partnerships and regional growth through renting shelves in the actual shop and online for local gift suppliers. ★ Contributed to community development and welfare initiatives by supporting events organised by non-profit organisations. ★ Furnished comprehensive quarterly updates on project activities, progress, and achievements to board members.

In this role, I led strategic fundraising campaigns for nonprofit organizations to mobilize critical resources for high-impact causes. I empowered companies with communication and brand development strategies to elevate visibility and market presence. I also developed innovative business cases integrated into master plans to drive transformative business solutions. Key Achievements ★ Spearheaded the development of 81 strategic business models to enhance operational efficiency and revenue generation, alongside 113 brand identity frameworks that strengthened market positioning. ★ Designed a national household producer plan to boost local production, unlock market access, and support grassroots economic development. ★ Championed 27 sustainability-focused initiatives for petroleum companies, advancing ESG goals and driving industry-wide innovation. ★ Authored 5 research papers on social investment and impact, contributing to policy dialogue and positioning as a thought leader in the social enterprise space. ★ Actively represented in international virtual forums on sustainable development, engaging in high-level conversations on global transformation.

In this role, I provided strategic leadership across the full scope of business operations—including logistics, budgeting, team management, sales, marketing, vendor relations, and regulatory compliance. As a Business Development Strategist, I forged key partnerships with top-tier industry players to deliver best-in-class event solutions and services that advanced organizational and national goals. Key Achievements ★ Orchestrated 9 high-impact industry events for petroleum companies, fostering collaboration and knowledge exchange. ★ Led planning and execution of a major Gulf-region conference with over 500 attendees, achieving an 85% satisfaction rate, and shaping training strategies within the petrochemical sector. ★ Pioneered the first women's football tournament in the Gulf, setting a benchmark platform for female athlete recognition and advancement. ★ Directed the launch and operational success of the IKTEVA Center for Saudization at Sepco Arabia Company—raising Saudi employment retention from 0.4 to 2.8 years in alignment with national workforce development goals. ★ Navigated regulatory complexities to secure necessary permits and successfully raised SAR 2M in event funding through stakeholder engagement and strategic positioning.

As a Cultural and marketing Consultant, I was tasked with conceptualising and executing cultural events that engaged the community, fostered inclusivity and enhanced the organisation's reputation. I drove the service development process by contributing innovative ideas and solutions that enriched offerings and boosted customer satisfaction. Notable Accomplishments ★ Spearheaded enrolment initiatives that resulted in the successful registration of 236 Saudi women in the ESL school's English program, promoting education and cultural exchange. ★ Achieved 33% Sales and Payables Growth by executing strategic measures to drive growth in both ESL school sales and payables. ★ Played a pivotal role in business case planning by offering strategic insights that guided decision-making and ensured alignment with organisational objectives. ★ Orchestrated employee interviews by applying thorough assessment techniques that led to the selection of highly skilled and motivated candidates.

At Cape Breton University, I directed and supervised the research team by delegating and following up on research tasks to ensure timely deliverables. Also, I maintained open communication with supervising professors by offering progress reports and insights to keep them informed and engaged in the research process. Notable Accomplishments ★ Evaluated social and economic impact of events on Cape Breton Island by participating in the research study to provide critical analysis and drive informed decision making. ★ Crafted surveys, interview guides, and focus group scripts to capture relevant information and ensure data acquisition. ★ Contributed to developing annual final reports and utilised SPSS for data entry and analysis to drive data conclusions. ★ Played a vital role in analysing tourism marketing strategies to contribute valuable insights and enhance strategic decision-making.

While working at the Saudi Club in Sydney Canada, I designed impactful programs on social development for the Saudi Club in line with organisational goals and industry trends. Notable Accomplishments ★ Pioneered and executed a women's support program for Saudi women abroad to provide essential resources and guidance for career journeys. ★ Established an ESL School exclusively for Saudi women with introduction of cultural respect and specialised services to foster effective language learning. ★ Played a pivotal role in funding vital programs by securing sponsorship in collaboration with community partners to create initiatives that uplifted the lives of Saudi women.

As Vice President, I designed an innovative strategy for news content that guided editorial decisions and content creation, resulting in increased readership engagement. I provided editorial direction in the article section to ensure the articles' alignment with the newspaper's mission and goals. Notable Accomplishments ★ Directed the articles section by managing a team of women journalists to foster an environment of collaboration and high-quality content creation. ★ Contributed valuable insights and strategies that positively influenced the direction of the organization by participating in crucial board meetings. ★ Designed and established a cohesive newspaper structure that streamlined content presentation and navigation while enhancing reader experience and accessibility. ★ Formulated marketing strategies for the news to increase brand visibility, engagement, and a readership base.