Sameer Khandelwal

1. Digital Transformation Projects Delivered high-impact digital assets including apps, chatbots, dialers, and referral platforms that transformed customer journeys. Improved UI/UX design to create seamless experiences, driving adoption and engagement. 2. Digital Customer Acquisition Scaled acquisition through SEM, SEO, Social Media Marketing, and Affiliate campaigns. Streamlined lead flow with an integrated contact centre, improving speed-to-lead and conversion rates. 3. Lead Management & CRM Optimization Increased conversion outcomes by implementing and optimizing Salesforce CRM. Designed lead routing systems, landing pages, and tracking flows that improved lead quality and sales efficiency. 4. MarTech & Campaign Management Boosted lifecycle conversions by managing the MarTech stack and running automated Email, WhatsApp, and SMS campaigns for lead generation and re-engagement. 5. Data Analytics (Digital & Contact Centre) Converted campaign and call-centre data into actionable insights. Built performance dashboards that informed decision-making and improved ROI. 6. Brand & Campaign Leadership Strengthened brand positioning by launching insight-driven campaigns across digital platforms. Focused on awareness, engagement, recall, and lead generation. 7. Partnership & Vendor Management Maximized ROI and scalability by managing agencies, MarTech vendors, and lead partners. Negotiated performance-driven partnerships that delivered consistent results. 8. Contact Centre Business Analysis & Quality Control Enhanced customer satisfaction and operational efficiency by creating call-quality frameworks and improving agent performance across multiple channels. 9. Content & Influencer Marketing Expanded digital reach and engagement by leading content strategy and influencer collaborations that built credibility and visibility.

A. Create time-bound opportunities for strategic contextual conversations with clients and support the formation of deeper client relationships. Use insights & digital data analytics to support marketing campaign performance. B. Design, deploy, and track campaigns performance basis client life-cycle in close conjunction with Business groups. Effective/efficient segment-based targeting as per defined framework and process. Managing Life and Non Life Insurance, Lending and Investment campaigns for the Bank. C. Close engagement with key Stakeholders – Channel & Product teams, Marketing, IT, Operations, Solutions Delivery teams to deliver end-to-end campaign planning & execution. D. Campaign optimization basis past analysis at a channel level, increase throughput in communication & business response rates. E. To determine Campaign ROI, effectiveness & modify campaign construct to increase overall impact across communication mediums

A. Digital Sales - Drive acquisitions for business teams through Digital efforts like SEM, SEO, Affiliate & Social. Enquiry management through contact center for all the products offered by the company. B. Managing relationships with Business partners on board - Lead Sourcing aggregates, Agencies & Vendors C. Managing Lead management system, Associated Landing pages, Lead allocation management to branches & related regular developments E. Digital projects like Application tracker, Mobile App, Chat bots, Predictive dialing, referral pages. Managing UI and customer journey design F. Development &, Management of Group websites G. Content management and marketing - Video development & marketing, Managing Influencers /Bloggers activities. H. Managing Brand campaign & Digital Marketing strategy for the brand.

A. Working towards increasing Digital Business at HDB financial services. B. Working with HDB Management team for developing and executing Digital Marketing strategies. C. Working towards increasing the Digital capabilities for the organisation i.e Ekyc- Aadhar etc. D. Change Management,Business User Testing & Marketing of existing Mobile app - HDB on the Go. E. Managing Online Marketplaces Tie-up like BankBazaar, PaisaBazaar etc.Tie-up with new online marketing channels. F. Part of HDB new website development team G. Managing Affiliate marketing - CPC, CPV, CPM campaigns for the brand. Planning search Engine Marketing & PPC campaigns – Digital Media Buying, SMS & Email campaign, leads through company websites etc. H. CRM capability development

A. Work with ARS Management to develop and execute marketing strategy and programs, consistent with business and brand objectives through out-of-the-box, high quality, marketing programs based on available and future research and best practices. B. Develop and manage Digital marketing campaigns to drive leads for the sales teams. C. Conduct deep dive analysis across multiple digital marketing programs such as email, paid/organic search, banner ads, affiliates, leveraging data from multiple sources: reporting & analytic tools etc. D. Ensure brand messaging across all channels is continuously updated and consistent with current messaging, brand standards, and compliance requirements, while maximizing ROI E. Manage the deployment a number of techniques including paid search, content marketing, and SEO to drive traffic to the websites. F. Oversee the social media strategy for the company.Develop a social media communication calendar for all Social Channels of the brand to meet desired objectives. G. Day to day liaison with creative, media, Vendors, social and PR agencies.Evaluate customer research, market conditions and competitor data. H. Interaction with product & service teams for development & execution of marketing activities.

A. Digital Marketing Management: End to End execution of Digital marketing projects and campaigns, including ideation, creation of collaterals, distribution of collaterals in various media and measurement and analysis of impact, Execution of Search Engine Optimisation on a continuous basis, Execution of Social Media Marketing efforts, Continuous review and active management of website and other online assets. B.Handling lead generation program across various sources such as on-ground Events, Search Engine Marketing & PPC campaigns – Digital Media Buying, SMS & Email campaign, Database calling, customer referrals programs, leads through company websites etc. C.Execute integrated marketing campaigns to increase brand awareness, accomplishing marketing objectives by planning, developing, implementing, and evaluating advertising, merchandising, trade promotion programs, investor education, banking tie-up initiatives and neighbourhood activities developing field action plans to attract qualified leads and deepen client engagement. D.Preparing and analysing Marketing budgets, scheduling expenditures, analysing variances; initiating corrective actions, Analysing trends and results; establishing pricing strategies; recommending selling prices; monitoring costs, competition. E.Planning and implementing below-the-line marketing campaigns: investor education programs, banking tie-up initiatives, field promotions, and neighbourhood activities F.Recruitment and selection, Training and assigning employees job roles, communicating job expectations, monitoring and appraisals, reviewing job contributions and compensation actions, enforcing policies and procedures to accomplish marketing human resource objective. G.To perform market research and competitive analysis with appropriate recommendations for action. H.To Ensure consistent brand representation across all internal and external stakeholder

A. Handling Branch Operations, which comprises of servicing & managing customers and cross selling within the prescribed guidelines. B. Handling and scrutinizing documentation for the customers of the branch. C. Responsible for coordinating with the Cash Management vendors and handling the Cash operation section. D. Responsible for effective time management and error less working of the branch. E. Introducing & implementing systems and new projects like 5S for the Branch. F. Dedicated Service manager for YES- First customers of the branch.

A. Managing branch, customer service operations & ensuring customer satisfaction by achieving superior service delivery. B. Driving Marketing & sales initiatives to achieve business goals through different channels. C. Involved in the cross selling of various products like Investments and Portfolio management. D. Acquiring new customers through various channels, Relationship Management. E. Maintaining cordial relations with customers to sustain the profitability of the business. F. Managing customer service operations & ensuring customer satisfaction