Sam Lister

I install revenue systems in companies. That's what we do at Stupar Enterprises. My job? Make sure every piece of marketing we create drives real results. Not vanity metrics. Not engagement theater. Revenue. Deals closed. Money made. I work with Jordan Stupar to scale Stupar Enterprises—a company obsessed with one thing: helping businesses and individuals install the sales systems that actually work. We've built a portfolio of products (CashCards, Sales Academy, training events) that have generated millions in revenue for our clients and community. As CMO, I own the strategy behind everything: positioning, messaging, content, paid campaigns, funnels, and brand voice. I'm responsible for making sure our marketing reflects what we actually deliver—no fluff, no motivation-speak, just proven systems that produce results. My approach is simple: understand the mechanism (how it works), identify the proof (what results it creates), and communicate it in a way that makes people feel compelled to act. Every campaign is built around financial consequences and opportunity cost. Every piece of content is designed to stop scrolling and drive engagement. I believe in bold, direct communication. In specific numbers over vague claims. In authentic storytelling over polished corporate speak. In results over everything else. If you're building something that actually works and you want marketing that reflects that reality, let's talk.

Sold this company in 2022

I was promoted to manager of the Ball Parks my first season working as soon as I turned 18. Being the manager, you are in charge of 5-7 people at a time, spread out across the facility. Your job is to make sure everything is running smoothly, the employees are doing their jobs and working hard, dealing with any problems that arise, and counting the drawers at the end of the night to do nightly money counts. Entry level accounting work is also done in the money counting progress. I left this job to pursue my entrepreneurial journey full time.

I was the Snow Park manager for two years at The Rock. I was in charge of making sure the snow park was in great condition and was in charge of 2-3 people at a time. During the winter of 17'-18', I was there every day from the start of December to March with 2 days off for a family trip, while being in high school. I was there 45-60 hours per week on top of school and track.

My position as a facilities worker for the Ball Parks included groundskeeping, garbage pick-up, assistance with the connections stands, and guest service representatives making, sure the customers are happy.

Each winter, I would work at The Rock Sports Complex Snow Parks and build/design the snowboard park. I was in charge of keeping up with all the jumps and rails to make sure they're in prime conditions. When we would change around the park and add new features, we would stay after they were closed, sometimes to 3-4am (when I was of age) to finish the park the next morning. This taught me the value of doing things right and spending time working on something to enjoy it at a later date.

This was my first job as a pizza cook and deliverer at DiMaggio's pizza at The Rock Sports Complex. I mainly cooked pizzas but also delivered them around the ballparks. Even though this doesn't seem like much, it has helped me, in the long run, manage my time and build a work ethic at a young age.