Samer Munshi

CoMotion Global - Project Manager @ Saudi Conventions & Exhibitions General Authority

About

Event and experiential consultant with strong experience across the MICE and business events ecosystem, working at the intersection of strategy, partnerships, and large-scale international platforms. Currently engaged in business development and strategic initiatives within Saudi Arabia’s events and exhibitions sector, with hands-on exposure to international platforms, multi-stakeholder environments, and public–private collaboration. Experience includes supporting and leading complex programs, international partnerships, and high-impact initiatives aligned with national transformation objectives. Open to strategic discussions, advisory engagements, and collaborations across events, platforms, and experiential programs.

Country

City

Saudi Arabia

Industry

Government Administration

Skill

Governance & Program Oversight, CX Strategy, Public–Private Collaboration, International Platforms, Event & Experiential Consulting, Stakeholder Management, Project Management Office (PMO), Government Contracting, Customer Experience Design, Government Procurement, Project Stakeholder Management, Customer Journey Mapping, Resiliency, Flexibility & Agility, Curiosity & Lifelong Learning, Tech-Savvy, Budgeting, Negotiation, Research Skills, Creativity and Innovation

Experience

Director - Business and Events Development

Saudi Conventions & Exhibitions General Authority

2022-8 - Present · 4 yrs 2 mos

Riyadh, Saudi Arabia

Leading business development and strategic partnership initiatives focused on international platforms, public–private collaboration, and market development within the MICE and business events sector. Involved in the attraction and delivery of large-scale international platforms, working closely with global organizers, government stakeholders, and industry partners across complex, multi-stakeholder environments. Experience includes supporting governance frameworks, partnership models, and strategic initiatives aligned with national development priorities.

International MICE Summit (IMS) - Project Manager

Saudi Conventions & Exhibitions General Authority

2024-9 - Present · 2 yrs 1 mo

Riyadh, Saudi Arabia

Leading the planning and execution of the International MICE Summit (IMS) 2025, a premier global platform shaping the future of the business events industry. Responsible for cross-sector coordination, stakeholder engagement, and content development in collaboration with international organizations, industry leaders, and government entities. Overseeing the end-to-end delivery of the summit — including program design, speaker management, protocol communications, and partnership development — positioning Riyadh as a global destination for collaboration, innovation, and MICE industry growth under Saudi Vision 2030.

CoMotion Global - Project Manager

Saudi Conventions & Exhibitions General Authority

2025-1 - Present · 1 yr 9 mos

Riyadh, Saudi Arabia

Leading the planning and execution of CoMotion GLOBAL 2025, a landmark international summit on urban mobility and smart city innovation, hosted for the first time in the Middle East. Responsible for cross-ministerial coordination, stakeholder engagement, and partnership development with global organizations, city leaders, and private sector entities. Overseeing the end-to-end delivery of the summit, including program strategy, speaker management, venue operations, and international government protocol — positioning Riyadh as a global hub for sustainable mobility and innovation.

Event & Advisory Consultant

Ritix Consulting

2016-1 - 2022-7 · 6 yrs 7 mos

Saudi Arabia

Worked as an event and experiential consultant supporting government entities through advisory and delivery mandates, depending on project scope. Provided strategic input across event design, stakeholder coordination, protocol, guest experience, and operational readiness, supporting complex national and public-sector programs.