Samuli Sala

The main responsibility is the development of the marketing. - Marketing strategy and overall communication development, external and internal - Brand building and development - Channels, events, scheduling, budgeting - Activation, monitoring and analysis My secondary role is business development with the teams of organization and CEO.

Main responsibilities were Staart´s customer management, project development and new business development. I was member of the executive team and reported to CEO.

Main responsibility was Messua service portfolio´s sales to several industries. My account portfolio consisted of the following industries: cars, motorcycles, boats, foods and retail, catering and restaurants, beverages, central purchasing organisations, IT and electronics, household appliances and devices. I was also responsible for developing co-operation with advertising agencies and communication companies and both media agencies and companies as well as the event organisers, unions and political parties. I reported directly to the CEO.

Main responsibility of Kärkimedia products and services development. Leading customer service team and running long term projects such as ERP, digitalization and automation development. I reported to CEO and I was part of the management team. Responsible for developing business and service strategies (products, services and prizing) and finances (budgeting, investments and expenses). I evaluated vendors and negotiated with cooperation partners in development projects as new material handling process (Adpoint) which launched at autumn 2017.

Main responsibility of commercial production and commercialisation of several TV-programs (e.g. Posse, Kingi and Salatut Elämät) - Creative conceptualization in the multi-media platform (TV, radio, internet, Social media and PR-events) - Project management, reporting and pricing - Sales of products and concepts internally to the organization - Sales of products and solutions to customers (b-to-b customers / media-, advertising- and digital agency’s) - Purchase of subcontractors and cost-effective buying - Strong co-operation with production companies (e.g. Rabbit Films, Fremantle Media Finland, Yellow Films)

Responsible for a sales target of €35 million per annum. Forecasting, monitoring and reporting of sales - Annual contract and campaign negotiations with customers and media-agency’s - Acquisition of new customers and the development of customer satisfaction - Sales personnel recruitment, induction and training. Coaching and mentoring of the team. - Management of the team cost- and representation budgets - Member of the sales development group

Responsible key accounts with sales target of €11 million per annum. Target customers were top 100 marketers in Finland. - Customer specific budgeting, forecasting, monitoring and reporting of sales - Annual contract and campaign negotiations with customers and media-agency’s - Acquisition of new business customers and the development of customer account management

Responsible for nominated customers sales target of €7 million per annum. Customers consist of mostly large and medium-Sized marketers in Finland. - Customer specific budgeting, forecasting, monitoring and reporting - Annual contract and campaign negotiations with customers and media-agency’s - Acquisition of new customers and the development of customer satisfaction

Responsible for nominated customers sales target of €1,7 million per annum. Customers consist of mostly Top 100 marketers in Finland. - Acquisition of new customers and the development of customer satisfaction. - Member of Alma Media KAM-team, the development of gross media selling

Summers 1995 - 1998 I was responsible for recruitment, working shift planning, work effiency and sales tracking and development. - Member of deveploment group in common restaurant activity director and managers / summers 1995 - 1998 - Today that place called "Mummotunneli"

I was a part of student union 1994 - 1996. The Chairman 1996, Vice-Chairman 1995 and Secretary 1994.