Sergio Samuel Gembe Alvarado

• Video Content Evaluation: Perform high-level analysis of video datasets to evaluate quality, coherence, and technical accuracy for AI model training. • Comparative Selection & Ranking: Assess multiple video outputs to identify the highest-quality samples based on specific aesthetic and functional rubrics. • Detailed Technical Reporting: Document qualitative and quantitative feedback, providing clear rationales for selection and outlining specific areas for model improvement. • Visual Fidelity Analysis: Review video and image assets with extreme attention to detail, identifying artifacts, pacing issues, or inconsistencies in visual logic. • Guidelines Enforcement: Apply complex annotation protocols consistently to ensure data integrity and reduce bias in machine learning outputs. • Feedback Loops: Collaborate with engineering teams by translating visual observations into actionable insights for AI optimization.

•Managing daily operations and customer transactions in a high-volume retail environment. •Applying empathy and problem-solving skills to resolve customer needs and optimize service workflows.

•Managed daily e-commerce operations for C&A Mexico, overseeing content updates and visual consistency for a high-traffic platform. •Conducted user research via heat maps, recordings and interpreting site statistics. •Designed direct marketing materials for multiple platforms including multiple weekly newsletters and paid search. •Fulfilled monthly UX research reports presented to company CMO. •Led the end-to-end website redesign (Desktop & Mobile), integrating UX research, prototyping in Figma, and collaborating with the development team for implementation.

•Founded and scaled the production department, leading a multidisciplinary team to deliver high-impact digital marketing campaigns. •Managed photography and video production and post-production for automotive, entertainment, retail, and food and hospitality. •Developed digital solutions using WordPress and designed low-fidelity wireframes, aligning visual storytelling with user conversion goals.

•Created video content and photography for agency partnerships including retail, automotive, tourism and food. •Scripted, shot and edited all content with a small team of video editors in a fast-paced environment. •Created and adapted long-form content to social platforms and websites.