Samuel Jo

Marketing team lead @ (주)에이아이웍스

About

1. AIWORKX (Apr 2025 – Present) Role: Head of PR & Marketing (AI Agent Solution Leader) Focus: GTM Strategy, PR, Content, and Digital Channel Management for AI Solutions. A. Key Achievements & Projects ► Revenue Growth: Drove campaigns contributing 751.2M KRW in revenue (128.2% YoY increase). ► Media Visibility: Achieved 97 article publications in 2025; secured initial traffic channels for AI Agent launch. ► Digital Content: Executed Google video campaign reaching 100K views (50% watch time). ► Efficiency: Leveraged AI tools (Nano Banana, 11labs, etc.) for AI voice/video, enhancing content efficiency. B. Key Responsibilities & Capabilities ○ GTM Leadership: Led and executed the Go-to-Market (GTM) strategy for the new AI Agent Solution. ○ PR/Branding: Managed Press Relations (PR), drafting and distributing releases to major outlets (ETNews, AI Times). ○ Technical Content: Translated complex concepts (AI safety, 3D Occupancy Prediction) into accessible blog posts and video scripts. ○ Management: Managed major events (AI EXPO, SWCC), demos, and 'Care Calls,' setting marketing budgets/KPIs. 2. Hyundai Everdigm Co., Ltd. (Jul 2023 – Mar 2025) Role: Marketing Manager/Part Leader (Global B2B Manufacturing Leader) Focus: Global branding, major trade show planning, and data-driven digital operations. A. Key Achievements & Projects ► Digital Growth: Increased Facebook followers by 150% (3K to 4.5K) after channel reorganization. ► Lead Generation: Expanded monthly global inquiries from 1–2 to an average of 8 via data-driven operations. ► CRM Implementation: Successfully implemented a GA4/Notion-integrated CRM system, achieving 0% customer data loss and accumulating over 300 key customer DBs. ► Performance Linkage: Established a lead generation system linking social media performance directly to sales outcomes. B. Key Responsibilities & Capabilities ○ Global Branding: Established the global integrated branding system (VI/BI); managed brand guidelines/promotional material production. ○ GA4 Strategy: Developed global marketing strategies based on GA4 analysis for traffic and landing page improvement. ○ Trade Show Management: Total management of large international exhibitions (e.g., Bauma, Conexpo), including planning, budgeting, and operations. ○ Dealer Support: Produced sales kits and provided comprehensive support (videos, consulting) to global dealers. ○ Customer Insight: Conducted direct global dealer interviews (Australia, WOC in the USA) to gather market and customer insights.

Country

South Korea

City

Seoul

Industry

Computer Software

Skill

notion, Digital Direct Marketing, sns , JavaScript, Virtual Reality (VR), International Marketing, Teaching English as a Second Language, Business English, OEM contracts, Product Design, Google Analytics, open market, Influencer Marketing, B2B Marketing, International Shipping, International pay, Exhibit Preparation, Social Media Marketing, Email Marketing, HTML Scripting

Experience

Marketing team lead

(주)에이아이웍스

2025-4 - Present · 1 yr 6 mos

Seoul, South Korea

Key Responsibilities and Tasks > Solution GTM Strategy and Positioning: Led and oversaw the development and execution of the GTM strategy roadmap for the new AI Agent Solution, establishing the foundation for initial market share acquisition. Developed positioning messages and Value Propositions that successfully translated complex AI technologies (LLM, Agent, 3D Occupancy Prediction) into tangible B2B customer value. > Digital Traffic and Campaign Design: Directly designed and executed traffic campaigns using Google Ads, including the 3rd party test guide video campaign. (Achievement: Reached 100,000 views in two months). Led the optimization of customer traffic and conversion by analyzing digital channel performance and planning/producing dedicated landing pages. > Sales Kit and Demo Support (Sales Linkage): Produced and provided essential sales kits, including customer brochures, sales presentations, and landing pages, for field use by the Sales team. Contributed directly to sales enablement by planning and managing major industry event activities like Demo sessions and 'Care Calls' at exhibitions (AI EXPO, SWCC). > PR and Content Leadership: Spearheaded Press Relations (PR) activities, resulting in 97 article publications and securing initial traffic channels for the solution launch. Maximized content creation efficiency and professionalism by utilizing AI tools (Nano Banana, 11labs) for AI voice and video production. > Budget and Performance Management: Oversaw marketing budget planning and KPI (Key Performance Indicator) setting, and contributed to 128.2% year-over-year total revenue increase through campaign execution.

Marketing team leader

에버다임

2023-7 - 2025-3 · 1 yr 9 mos

Chinch'on, North Chungcheong, South Korea

- Making marketing plans, implement, divide roles among the team, analyze performance and draw out insight - Official Website maintenance with HTML, CSS, and javascript (Added functions such as photo slideshow, Youtube video embed, and Q&A board) - Online Marketing (Running SNS such as Facebook, Linkedin, and Youtube, planning digital content, and analyze its performance) - Digital Marketing content creation (Plan digital content, camera, and drone film and edit with Premiere Pro and After effect) - Direct marketing cooperation with international business partners serves as a company communication channel (Regular or spontaneous meetings based on the need to communicate and understand our global partners' needs for necessary support from the headquarters) - Analysis of website and SNS performance using Google Analytics - Developing Notion team project management tools (Enhance effective management of various ongoing, pending projects) - Design material production (Poster, catalog, banner, and any design materials with Photoshop, InDesign, illustrate) - Team member training (Train team members to get used to notion and personal project management, design and video shooting and editing skills, and marketing performance analysis)

Business English Teacher

POSCO AAPC

2023-1 - 2023-7 · 7 mos

Gwangyang, South Jeolla, South Korea

Teaching business English to the employees of POSCO Gwangyang. https://youtu.be/421KRorV070

Premiere pro tutorial teacher

Gwangyang central library

2022-10 - 2023-7 · 10 mos

Gwangyang, South Jeolla, South Korea

I taught how to edit a video with Adobe premiere pro to the young people aged 20~40years old. I helped those who run their own business by teaching how to set up an own YouTube channel and edit videos. I also shared some useful tips on how to increase the view on Youtube and subscribers. https://youtu.be/NfzS4peU8dA https://youtu.be/42d4zRd02B4 https://www.youtube.com/@mindfulmedia1

Company Owner

Inmotion Trading

2016-1 - 2022-5 · 6 yrs 5 mos

South Korea

1. Personal brand product design 2. OEM outsourcing for personal brand product 3. International shipping and paper work for import 4. CPC marketing, SEO optimization 5. E-commerce & B2C marketing - eBay, Coupang, Naver store 6. Youtube video contents creation and run own brand channel 7. Own Web publishing and website maintenance 8. Marketing design - packaging, product detail page

Overseas Sales Manager

Contech Korea

2009-3 - 2015-12 · 6 yrs 10 mos

Gwangju, South Korea

1. Exporting goods to overseas buyers and arranging shipping 2. Digital marketing (Facebook, Instagram) 3. B2B advertising on B2B websites (Alibaba.com) 4. Email advertising 5. Overseeing the product marketing material creation. 6. International buyer search and holding meetings. 7. International exhibitions preparation May 2009: Vision X optical fair in Dubai, UAE Oct 2010 : IOFT Optical fair in Tokyo, Japan Nov 2013 : Franchise exhibition in Ho Chimin, Vietnam