Samuel Lubwama - ACIM
Manager - Corporate & Government Accounts @ Airtel Uganda
About
Enterprise Strategist dedicated to driving Corporate and Government markets expansion through the conversion of complex product ecosystems into sustainable, recurring revenue. I combine a rigorous, data-driven approach with a sophisticated ability to navigate stakeholder landscapes and architect value across diverse portfolios. Known for building high-trust partnerships that translate technical complexity into long-term commercial loyalty.
Uganda
Kampala
Information Technology & Services
Marketing Strategy, Commercial Marketing, Total Account Management, Commercial Account Management, Commercial Intelligence, Customer Journey Optimization, Brand Proposition, Branding & Identity, Brand Equity, Content Strategy, Societal Impact, Strategy & Planning, Sales Prospecting, Sales Management, Marketing Management, Analytical Skills, Negotiation, Management, Organizational Leadership, Leadership Development
Experience

Manager - Corporate & Government Accounts
Kampala, Central Region, Uganda
Driven revenue growth and profitability by executing strategic sales initiatives across complex enterprise accounts and regulated public sector agencies. Expertly navigated the intersection of competitive corporate sales and high-compliance government procurement. Key Contributions & Expertise • Dual-Market Strategy: Developed targeted sales plans to penetrate new corporate verticals and public sector programs. Successfully introduced innovative Network-as-a-Service (NaaS) solutions into diverse private and government ecosystems. • Strategic Business Development: Generated a robust pipeline through proactive corporate networking and systematic bidding via Electronic Government Procurement (EGP) portals. Influenced requirements early in the cycle by leveraging RFIs to qualify opportunities and build stakeholder trust. • Relationship & Compliance Management: Cultivated long-term partnerships with C-suite executives and government Contracting Officers. Ensured strict adherence to complex SLAs, regulatory frameworks, and contract terms to drive client loyalty. • Consultative Selling: Tailored solutions to align with corporate ROI drivers and government mission requirements. Mastered the nuances of public sector budget cycles and accountability mandates to build long-term credibility. • Full-Cycle Execution: Led the end-to-end sales process, from delivering high-impact presentations to crafting winning, compliant RFP/RFQ responses. Negotiated favorable terms within MSAs, IDIQ, and BPA structures. • Cross-Functional Leadership: Collaborated with Legal, Finance, and Operations teams to bridge the gap between enterprise deployment needs and rigid government compliance standards. Consistently exceeded sales targets and fueled diversified business growth through a relentless, customer-centric approach.

Founder | Head Of Sales & Marketing
Kampala, Uganda
✅ Strategic Market Positioning & Growth: Founded and scaled a premier a cappella brand, defining the market vision and scaling the group into a "renowned" industry leader through aggressive business development. ✅ Revenue Generation & Account Management: Actively identify and secure high-value partnerships; pitching, negotiating, and closing complex contracts for corporate events and private invitations to ensure long-term financial sustainability. ✅ Brand Architecture & Technical Bidding: Lead the creation of professional pitch decks and bespoke performance proposals, winning competitive bids for high-profile national and international clients. ✅ Product Excellence (Vocalist & Producer): Maintain an active role as a Lead Vocalist and Creative Director, ensuring "brand-to-product" alignment through world-class harmonic precision and elite stage presence. ✅ Creative Product Development: Spearheaded the vocal arrangement and production of an EP album, managing the end-to-end lifecycle from artistic concept to market-ready digital release. ✅ Public Relations & Digital Strategy: Oversaw the group’s public identity and social media growth, leveraging consistent high-quality content to drive engagement and brand loyalty. ✅ Operational & Tour Logistics: Orchestrated complex logistics for national/international tours and recording sessions, balancing high-level business operations with the demands of live performance.

National Account Manager
Kampala
As a National Account Manager, I drive business growth and foster strategic relationships with key national accounts across the country. My primary focus is on building and maintaining long-term partnerships with decision-makers, analyzing performance metrics to inform data-driven decisions, and identifying opportunities for growth and development. Effective communication, regular contact, and a deep understanding of clients' business needs and goals are essential to my success. By nurturing these relationships, I uncover new business opportunities, negotiate contracts, and drive revenue growth. I also leverage sales data and performance metrics to develop and execute strategic account plans, expand market share, and ensure exceptional customer satisfaction and loyalty. With a proven track record of attracting high-value clients and driving revenue growth, I excel at developing and executing targeted sales strategies, building relationships, and staying ahead of market and industry trends. Collaboration with cross-functional teams, including sales, marketing, and customer service, is crucial to ensure seamless communication and customer satisfaction. I effectively communicate with national accounts, senior management, and stakeholders to drive alignment and business growth. In summary, my role as a National Account Manager requires a unique blend of relationship-building, sales strategy, market analysis, and communication skills to drive business growth, expand market share, and ensure exceptional customer satisfaction and loyalty.

Manager Enterprise Business
Kampala, Uganda
As the Manager of Enterprise Business, reporting directly to the CEO, I lead the Enterprise sales team and drive the development and execution of Sombha's Enterprise business development strategy. My key responsibilities include: - Developing and executing key account plans, ensuring strategic alignment and growth - Building and nurturing executive relationships, fostering deep trust and collaboration - Co-creating products, balancing short-term and long-term sales cycles - Collaborating cross-functionally to drive growth and delight in our highest potential accounts - Developing and maintaining delighted, referenceable, large enterprise customers for Sombha Through my leadership and expertise, I have successfully managed and grown the organization, driving significant revenue growth and profitability. My ability to balance short-term and long-term goals, cultivate strong relationships, and collaborate effectively has enabled Sombha to achieve its enterprise business objectives and cement its position as a leader in the industry.

Enterprise Sales Officer.
Kampala, Uganda
As an Enterprise Sales Officer, I spearheaded revenue growth and market expansion by forging strategic relationships with key decision-makers at Enterprise clients. My sales acumen and expertise in attracting and retaining high-value clients drove my success in this role. Through my tenure, I refined my relationship-building skills, establishing trust and credibility with clients, understanding their complex business needs, and delivering customized solutions that drove business value and growth. My portfolio management expertise yielded an impressive 80% increase in company profitability, optimizing client financial success and stability. I excelled in: - Developing and executing strategic sales plans to drive revenue growth and market share expansion - Building and maintaining strong relationships with Enterprise clients and key decision-makers - Identifying and addressing complex business needs and delivering tailored solutions - Managing client portfolios to ensure financial success and stability - Collaborating with cross-functional teams to drive business outcomes With a proven track record of driving revenue growth, expanding market share, and delivering business value to clients, I am a results-driven Enterprise Sales Officer with a passion for building strategic relationships and driving business success.

Head of Sales & Marketing
Bulooka Uganda Limited
Kampala
As the Head of Sales and Marketing, I lead the development and execution of a comprehensive sales strategy, aligning the sales team around key segments and solutions to drive revenue growth. My key responsibilities include: - Developing and executing sales strategies to drive business growth - Leading and aligning the sales team around segmentation and solution selling - Building and maintaining strong relationships with key decision-makers and clients - Conducting market research and competitor analysis to identify opportunities and threats - Collaborating with cross-functional teams to ensure product/service quality and proposing enhancements based on client feedback - Organizing and executing marketing campaigns to promote the Bulooka brand and expand our digital footprint - Representing the company in media appearances, such as the NTV Property Show, to showcase new developments and thought leadership Under my leadership, we achieved: - Significant revenue growth through a well-executed sales strategy - Strong relationships with key clients and decision-makers - Enhanced product/service quality based on client feedback - Successful promotion of the Bulooka brand through marketing campaigns and media appearances With a proven track record of driving revenue growth, building strong relationships, and promoting brand awareness, I am a results-driven Head of Sales and Marketing with a passion for leading teams and driving business success.

Technical Sales Engineer
Kampala, Uganda
As a Technical Sales Engineer, I drove sales growth by delivering technical expertise and tailored solutions to clients, ensuring a deep understanding of product and service capabilities. My key responsibilities included: - Delivering compelling technical sales presentations and demonstrations to showcase product and service features and benefits - Collaborating with clients to understand their technical requirements and providing innovative solutions - Providing exceptional post-sales support to ensure client satisfaction and loyalty - Representing the company at exhibitions and trade shows to stay ahead of industry trends and promote our products and services - Building and maintaining strong relationships with production engineers to ensure seamless communication and collaboration - Identifying opportunities for product and service enhancements based on client feedback and market trends In this role, I achieved: - Developed and maintained strong technical relationships with clients, resulting in repeat business and referrals - Consistently exceeded sales targets through effective technical sales strategies - Collaborated with cross-functional teams to deliver high-quality products and services that met client needs - Stayed ahead of industry trends and emerging technologies, enhancing my technical expertise and ability to provide innovative solutions to clients With a proven track record of driving sales growth, building strong technical relationships, and staying ahead of industry trends, I am a results-driven Technical Sales Engineer with a passion for delivering technical expertise and innovative solutions to clients.

Corporate Account Manager
One Solutions Ltd
Kampala
As a Corporate Account Manager, I drove revenue growth and market share expansion by building and maintaining strategic relationships with high-value corporate clients. My key responsibilities included: - Developing and executing customized sales strategies to attract and retain high-value clients - Building and maintaining strong relationships with key decision-makers and stakeholders - Identifying and capitalizing on opportunities for business development, expansion, and strategic growth - Collaborating with cross-functional teams to deliver tailored solutions and exceptional customer experience - Providing market insights and intelligence to drive business growth and inform sales strategies In this role, I achieved: - Built and maintained a portfolio of high-value corporate clients, driving significant revenue growth and market share expansion - Developed and executed effective sales strategies, consistently exceeding sales targets - Established strong relationships with key decision-makers and stakeholders, ensuring long-term partnerships and repeat business - Identified and capitalized on opportunities for business development, expansion, and strategic growth, driving business innovation and success With a proven track record of driving revenue growth, building strong relationships, and identifying business opportunities, I am a results-driven Corporate Account Manager with a passion for delivering exceptional customer experience and driving business success.

Corporate Account Manager
Kampala, Uganda
As a Corporate Account Manager, I drove business growth and continuity by managing and retaining strategic relationships with existing clients, identifying new sales opportunities, and developing new business partnerships. My key responsibilities included: - Account management: Building and maintaining strong relationships with existing clients to ensure high levels of customer satisfaction and loyalty - Sales development: Identifying and pursuing new sales leads, pitching goods and services to new clients, and expanding existing relationships - Business development: Developing and executing strategies to drive business growth and continuity, including identifying new market opportunities and building relationships with key decision-makers - Relationship building: Establishing and maintaining strong working relationships with new contacts, ensuring seamless communication and collaboration - Revenue growth: Consistently meeting or exceeding sales targets, driving revenue growth and business expansion In this role, I achieved: - Built and maintained a strong portfolio of existing clients, ensuring high levels of customer satisfaction and loyalty - Identified and pursued new sales opportunities, driving business growth and expansion - Developed and executed effective sales strategies, consistently meeting or exceeding sales targets - Established strong relationships with key decision-makers and stakeholders, ensuring long-term partnerships and repeat business With a proven track record of driving business growth, building strong relationships, and identifying new sales opportunities, I am a results-driven Corporate Account Manager with a passion for delivering exceptional customer experience and driving business success.
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