Samuel Gonçalves

Lead Marketing Technology strategy globally, including data, insights, social media, marketing integrated campaigns such as websites, games and cupons. Lead CRM & CDP strategy and execution for DTC platforms (Ze Delivery/TaDa). Support global and local marketing with the right tech stack to drive growth, efficiencies and consumer connection.

Fintech Senior Director of Product, Design and Engineering passionate about transforming payments and credit in LatAm. Delivered a proprietary PIX solution in Brazil (go cashless from 40% to 0%), scaled credit operations to 6 markets, and designed inclusive B2B digital payment experiences. Experienced in ecosystems like Nequi, Yape and Daviplata — with a mission to build scalable, cashless, customer-centric platforms.

Led product strategy and development for the sales frontline transformation, replacing the traditional sales model with a digital B2B approach. Built a best-in-class product and design foundation, successfully rolled out across 11 markets. Leveraged AI — combining data, analytics, and insights — to automate daily field tasks, fully integrated into core platforms and applications, accelerating digital adoption, education, and execution at scale.

Led the Global Salesforce Strategy and Center of Excellence, covering Sales Cloud, Marketing Cloud, Service Cloud, and Salesforce Platform. Drove scalable, cross-market solutions for commercial and logistics transformation, with implementations across 20 markets and 44,000 users — delivering operational efficiencies at global scale.

Global Lead of Data Analytics, Data Engineering and Data Science Center of Excellence - Data and Analytics - Brazil and India Hub

Prepare and conduct the CEO Tech Training with Georgia Tech & Berkeley University