Samuel Davie

In my role as Queenstown Snowsports Experience Manager, I lead a Snowsports team of 370 instructors, Operational leads and managers across both Coronet Peak and The Remarkables, focusing on the guest and staff experience as well as leading all Snowsports operations. I work closely with the Revenue Operations team and our Head of Performance & Training to ensure our strategic initiatives translate into success on the snow. By coaching Operational Leads and instructors, I have driven a culture of continuous improvement that directly impacts our NPS scores, and experiences across the board. I am responsible for optimizing operational processes and resource allocation to ensure we not only meet financial targets but also deliver a world-class, safe, and memorable experience for every guest.

I took on an exciting challenge managing a brand new branch of the NBS Snowsports team in Japan. Tasked with opening their Hakuba location, I was responsible for establishing the school's presence in a new market. From setup and marketing through to shaping the overall guest offering. A key focus was developing new products and lesson experiences designed to create something truly unforgettable for our guests. This also meant building strong external connections locally, helping to embed the new branch into the community and set the foundation for long-term growth. Working across multiple locations in the Hakuba valley organising the logistics of transporting, guests, instructors and other staff around seamlessly was another large part of the role.