Samuel Baron

CEO & Co-founder of Drowsy — a luxury beauty sleep brand elevating sleep into a daily ritual of self-care and transformation. At Drowsy, we’re building the global category leader in beauty sleep. Our vision is to position sleep as the foundation of beauty and wellness. We craft indulgent, award-winning products designed to deliver transformative experiences. This is beauty in your sleep. We’ve grown from the ground up — self-funded to 7-figure sales, stocked worldwide and expanding fast. With over 25 beauty and wellness awards, and a product line trusted by both editors and customers, Drowsy is becoming the beauty sleep brand of choice. I lead with focus, strategy, and precision. I’m obsessed with brand, driven by data, and relentless about results. Above all, I believe in building a world-class team — one that’s valued, empowered, and proud of the work we do. Luxury sleep is the future. And we’re here to lead it.