Sam Risker

Sam Risker

Founder & CEO @ Disruptor

About

Most businesses do not have a marketing problem. They have a system problem. Leads come in and go cold. The database sits untouched. Follow-up relies on someone remembering to do it. The tools are there but nothing connects. Revenue leaks out through every gap in between. I go in, find the leak, and build the system that fixes it. I am Sam Risker, founder of Disruptor and a multi-award-winning AI marketing consultant and keynote speaker with 15 years of experience working with businesses from ambitious SMEs to global brands. I combine creative marketing strategy with hands-on AI implementation to build systems that generate real, measurable results. What I build and deliver: - B2B lead generation systems that identify the right prospects, put the right message in front of them, and book qualified meetings automatically. One campaign launched on a Friday. Two meetings booked before the weekend was over. - Database reactivation for businesses sitting on years of contacts they are not working. The results tend to surprise people. - Full property services marketing systems combining outreach, paid lead generation, CRM integration, automated nurture, and AI chat and voice agents for out-of-hours enquiries. - Chat and voice agents that answer enquiries and calls around the clock, qualify leads, and book appointments automatically. The team arrives in the morning with the diary already working. - Strategic consultancy and fractional CMO support for leadership teams who need senior-level marketing direction without the full-time hire. - Keynote speaking and education on AI and the future of marketing. Speaker at the University of York, Women in Business events, and leadership conferences across the North of England. What my clients say: "Sam is a force of nature. When her unstoppable energy meets AI, the result is a quantum leap in business improvement. I would have no hesitation in recommending Sam and her AI solutions." Peter, Harrogate Business Advisors "Her no-nonsense approach is just what I need to drag my marketing out of the dark ages. Her ideas have been amazing." Dan, Upex Electrical "We kicked off my campaign around midday on a Friday. Within hours I had new connections and by the time the weekend was over I had my first two meetings booked." Chris, Yorkshire Change Consultants Recognised by the Northern Digital Awards, Prolific North Awards, and Global Women in Marketing. If any of this sounds familiar, the free AI Marketing Diagnostic tells you exactly where your system is leaking and what to fix first. Five minutes. No agenda. samrisker.com

Country

United Kingdom

City

York

Industry

Marketing & Advertising

Skill

AI for Marketing, Content Strategy, Paid Social, LinkedIn Outreach, Fractional CMO, Go-to-Market Strategy, CRM, Revenue Growth, Lead Generation, Marketing Automation, AI Marketing Systems, Artificial Intelligence (AI), Marketing Consulting, Product Marketing, Marketing Communications, Presenter, Business Networking, Marketing Management, Marketing, Start-ups

Experience

Disruptor

Founder & CEO

Disruptor

LinkedIn
2022-7 - Present · 4 yrs 3 mos

York

Disruptor builds AI-powered sales and marketing systems for businesses where growth feels harder than it should. We design, build, and run five connected engines: lead generation, content and visibility, chat and voice agents, lead management and nurture, and SEO and organic growth. Together they create a predictable, automated pipeline that runs without the team managing it manually. Working alongside Jason Butler, who leads all systems architecture and automation implementation, we deliver the kind of joined-up marketing infrastructure that most agencies promise and few actually build.. Most clients start seeing results within days of launch. disruptormedia.co.uk

Ecolectrix

Co-Founder

Ecolectrix

LinkedIn
2021-7 - Present · 5 yrs 3 mos

United Kingdom

We are passionate about creating a greener future. We want to help guide your journey towards going electric. Tackling climate change is one of the world’s biggest battles. We aim to join the fight to help protect and preserve our environment, by helping people make the switch to electric vehicles. That’s why we offer EV charger installation for homes and businesses nationwide.

Tailor-Made Media

Founder & CEO

Tailor-Made Media

2012-9 - 2022-7 · 9 yrs 11 mos

York

Tailor-Made Media provides brands and B Corp certified organisations worldwide with responsible, authentic marketing that creates an impact. Customers and stakeholders are now more aware, than ever before, of the need to protect our planet and reduce the footprint we leave behind for future generations. As Yorkshire’s first sustainable marketing agency, we create powerful marketing campaigns that take a stand against the effects of climate change, shout about benefits of a circular economy and make noise about the innovations and services that will shape our future. Together, we are a brave and agile team of award-winning digital marketers and graphic designers. What makes us different? Our distinction lies in our delivery and approach to solving challenges. Each member of our team plays a part in our clients’ success, from video producers, to creative copywriters and digital strategists. We are known for our straight-talking, ambition and performance. But we are also a safe pair of hands when you need it most. So, whether you need social media, SEO, content, PR, lead generation or brand and web development, we will work as an extension of your existing team and guarantee to always go that extra mile. Melitta Professional Coffee Solutions, Bright Green Plastics and Yorwaste are just some of the brands we’ve delivered hard-hitting, headline-grabbing, ROI-delivering marketing strategies for. The competition is heating up. Now is the time to act. Get in touch today. Email hello@tailormademedia.co.uk

Seabrook Crisps

Marketing Manager

Seabrook Crisps

LinkedIn
2011-4 - 2012-3 · 1 yr

Bradford, United Kingdom

I was responsible for all aspects of the marketing function at Britain's fastest growing crisp brand.

Business Link Yorkshire

Enterprise Champion

Business Link Yorkshire

LinkedIn
2009-1 - 2011-4 · 2 yrs 4 mos

Yorkshire and Humber Region

The main purpose of this role was to stimulate interest in entrepreneurship and the support available for entrepreneurs with a view to encouraging the establishment of successful new start up businesses in the Yorkshire and Humber Region. As an Enterprise Champion and member of the Ideas Development team, I was responsible for both developing and delivering the content of the Business Ideas Workshop as well as titles from the new Diversity programme (which are aimed at specific and sometimes hard to engage groups). This was in addition to ad hoc presentations on other business related topics, with marketing as a specialism, to various organisations ranging from schools to universities, prisons to charity groups and more. Although the remit consists mainly of presenting, I have also provided business advice on a one to one basis at events such as the regional Enterprise Shows and Rural Roadshows as well as other events that we supported from Beat the Recession to Venturefest and many more. Creating and sustaining relationships through networks inclusive of Government Agencies, Community Groups, CABs, Local Authorities, Trade Associations and sector groups to raise the profile of business support was also crucial to the role. This was is in addition to working with other departments internally, such as Marketing, PR, Events and adviser teams, on projects and opportunities for joint working. I coordinated and led on the delivery of an Enterprise Programme on behalf of the MoD in Catterick for Service Leavers who were exploring the option of self employment. I feel as though this demonstrated my excellent project management skills and ability to liaise with senior stakeholders.

Creative Industries Centre Trust

Marketing and Business Development Officer

Creative Industries Centre Trust

2008-1 - 2008-12 · 1 yr

Scarborough

I was responsible for marketing the offices, virtual reception service and conference facilities in an RDA funded Creative Industries Centre, which consequently played an instrumental role in the town of Scarborough winning the title of most Enterprising place in Europe. At Woodend, I worked with external providers to coordinate an events schedule which consisted of workshops that provided business support and promoted these regionally to SMEs. Regular market research was conducted with the tenants of the centre as part of various research projects to ascertain what supported they required whilst establishing how satisfaction could be improved. I also encouraged the creation of a community with joint working initiatives amongst the businesses - which were inclusive of graphic and web designers, photographers, architects, IT companies and prestigious organisations such as the Scarborough Museums Trust and the BBC. It was at Woodend that I first developed my passion for working with creative businesses.

Mac Anthony Realty International/ MRI Overseas

Sales and Marketing Executive *Temporary*

Mac Anthony Realty International/ MRI Overseas

2007-6 - 2007-12 · 7 mos

Marbella Area, Spain

Based in Marbella, this position included weekly travel to various locations in the UK and Ireland where clients were met and advised on a vast array of investment opportunities in overseas property markets. As a France specialist, I conducted research and was responsible for training sales teams in the regional products of both the Languedoc and Cote D'Azur although it was important to have good knowledge of as many of the other 19 countries in which the company operated. Due to the nature of the fast moving markets with varying capital growth rates and tax liabilities, increasing investment opportunities and ever changing finance options, this proved to be a very demanding role which required a constant, hands-on approach in a bid to ensure that the company and its' employees were delivering up to date and accurate information to their clients.

The Villa Restaurant and Riskers Bar

Partner and General Manager

The Villa Restaurant and Riskers Bar

2003-1 - 2007-1 · 4 yrs 1 mo

A general overview would be 'ensuring that all aspects of the business ran smoothly and efficiently'. This was inclusive of many aspects but in particular; human resources, marketing, finance and purchasing. I was also responsible for the management of a number of projects within the business such as the implementation and monitoring of marketing plans devised by myself as well as strategies to increase sales in both the bar and restaurant. The position also developed my leadership skills through successfully managing up to twenty staff in the latter half of this period of self-employment.

Education

Durham University

Durham University

LinkedIn

Marketing

2010 - 2013 · 3 yrs

*Modules studied: Strategic Marketing Management; Strategy; Research Methods; Organisational Behaviour; Buyer Behaviour and Marketing Communications; Business Economics and Accounting; Practising Social Marketing; Operations and Supply Chain Management; International Strategic Management

University of Hull

University of Hull

LinkedIn

Tourism and Business Management

2003 - 2007 · 4 yrs

**Modules studied: Management and Organisational Behaviour; Business Environments; Marketing; Accounting and Finance; Academic and Professional Skills; Travel Industry Management; Destination Planning and Management; Human Resource Management; Marketing Management; Research Methods; Web-Site Design and Development; Strategy for Tourism; Tourism and Development; Tourism the Arts and Culture; Urban and Rural Tourism; Dissertation

Sam Risker's Contact Information

Email

******@***.com

Phone

(**) *** ****

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