Samridhi Dogra

Senior Executive @ Swiss Beauty

About

Currently spearheading social media growth strategies at a dynamic small business, my focus is on distilling user data into actionable insights. Our team's efforts have yielded a remarkable 25% sales increase through targeted promotional campaigns and continuous performance analysis. As a Bachelor of Technology candidate at Thapar Institute, specializing in Computer Science and Business Systems, I am honing skills in product lifecycle management and Jira. My aim is to apply these competencies, coupled with AWS Cloud Foundations knowledge, to innovate and drive product success in future roles.

Country

India

City

Gurugram

Industry

Information Technology & Services

Skill

Creativity and Innovation, Jira, Product Road Mapping, Product Lifecycle Management, Program Management, Discount, Agile Project Management, Campaign Performance Analysis, Collaborative Project Management, User Story Mapping, Customer Analysis, Soft Skills, Requirements Management, Agile Methodologies, Wireframing and Prototyping (Figma), Market Research, Strategic Thinking, Business Planning, Teamwork, B2C

Experience

Senior Executive

Swiss Beauty

2025-7 - Present · 1 yr 3 mos

Gurugram, Haryana, India

Product management

Swiss Beauty

2025-2 - 2025-6 · 5 mos

Gurugram, Haryana, India

Social Media Growth and Sales Strategy

Small Business

Executed comprehensive analysis of user demographics and behavior on the small business’s social media page; findings identified three critical areas to enhance customer interaction and increase brand loyalty. Designed promotional campaigns, including discounts and interactive content, leading to a 25% boost in sales. Analyzed campaign performance metrics and provided actionable insights for continuous improvement.