Samreen Butt

Samreen Butt

Board Member Women in Communications and Technology @ Greater Toronto Area Chapter - Women in Communications and Technology

About

As a senior technology leader, I specialize in driving complex digital transformation initiatives that align business goals with scalable, future-ready solutions. With a proven track record across industries—retail, healthcare, and entertainment—I bring a hands-on, outcomes-focused approach to program delivery, IT strategy, and enterprise modernization. Over the past 20 years, I’ve led high-impact programs at the intersection of innovation, governance, and business value. From spearheading a $15M global financial transformation (integrating 25+ ERPs) to leading post-merger IT integrations for Entertainment One, Hasbro, and Lionsgate, I consistently deliver technology initiatives that are strategic, timely, and measurable. Key Achievements: - Led GenAI governance and framework development to ensure responsible innovation and risk management. - Executed a full digital transformation of Ontario’s public health systems, including lab, disease, and medication platforms. - Directed application portfolio rationalization to reduce technical debt and optimize ROI ~3 million in savings. - Established enterprise-wide IT governance and strategic roadmaps for Fortune 500 companies. - Managed global employee recognition program improving engagement across 10+ countries. - Delivered seamless systems integration during M&A activities across diverse industries. My leadership style balances strategic vision with operational execution, enabling organizations to innovate while managing risk. I excel at building strong cross-functional teams, aligning executive stakeholders, and delivering scalable, lasting results. Core Competencies: Digital Transformation | IT Strategy & Governance | GenAI Integration | Program & Portfolio Management | ERP Consolidation | Application Modernization | M&A Integration | Cross-Functional Leadership | Technology Enablement | Vendor & Resource Management | Road mapping & Innovation Strategy

Country

Canada

City

Vaughan

Industry

Entertainment

Skill

Business Strategy, Creativity and Innovation, Artificial Intelligence (AI), Project Portfolio Management, Organizational Development, Governance, Application Portfolio Management, Project Management Office (PMO), Portfolio Management, Stakeholder Management, Senior Stakeholder Management, Strategic Communications, Organizational Change Management, Brand Development, Presentation Skills, Demand Management, IT Integration, Mergers & Acquisitions (M&A), Strategic Roadmaps, Business Analysis

Experience

Greater Toronto Area Chapter - Women in Communications and Technology

Board Member Women in Communications and Technology

Greater Toronto Area Chapter - Women in Communications and Technology

LinkedIn
2024-10 - Present · 2 yrs
RioCan Real Estate Investment Trust

AVP Information Technology Delivery

RioCan Real Estate Investment Trust

LinkedIn
2025-5 - 2026-2 · 10 mos

- Established IT Governance and a robust intake process to improve transparency, strategic alignment, and delivery of high-value initiatives. Resulted in resolving backlog of 45+ projects. - Provided oversight to organization’s data transformation program governance, policy, operating model, change management and communication strategy to enable consistent, data-driven decision-making. - Spearheaded a comprehensive change management framework to drive user adoption, streamline communications, and ensure the long-term sustainability of enterprise technology deployments. - Defined and executed the organization’s multi-year technology roadmap and strategic IT plans to support organizational growth, operational effectiveness, and long-term digital transformation. - Led enterprise-wide technology and business transformation initiatives across multiple business functions, driving adoption of new systems, processes, and operating models through structured change management and cross-functional leadership. - Managed the annual IT budget and technology investment portfolio while advising and reporting to senior leadership on technology strategy, prioritization of initiatives, and the organizational impact of evolving technology capabilities.

Lionsgate Canada

Senior Vice President - Program Management & Transformation

Lionsgate Canada

LinkedIn
2023-12 - 2025-5 · 1 yr 6 mos

- Led enterprise-wide IT strategy and transformation across the PMO, Business Analysis, Application Portfolio Management, and Enterprise Architecture functions. -Oversaw the successful IT integration of Lionsgate and Hasbro/Entertainment One, aligning systems, processes, and teams -Directed enterprise application portfolio rationalization to streamline systems, reduce costs, and improve operational efficiency (200+ applications - $3 million savings) -Designed and implemented a centralized IT demand management process to enhance prioritization, transparency, and value delivery -Developed an Enterprise IT roadmap to guide annual budget planning and strategic execution -Established organization-wide IT governance frameworks to support consistent initiative evaluation, funding, and execution -Launched GenAI intake and governance processes to align innovation with business goals and ensure responsible AI adoption

Hasbro

Vice President - Business Solutions - IT

Hasbro

LinkedIn
2019-12 - 2023-12 · 4 yrs 1 mo

-Acquired Entertainment One -Led Hasbro and Entertainment One acquisition integration -Led multi-year $15 million Finance Transformation Program to streamline global processes and systems resulting in over $5 million savings. - Provided strategic oversight to all IT initiatives and managed relationships with key decision makers in the Senior Leadership team. -Oversaw global operations for the Entertainment division (Film, TV, Family divisions) -Provided strategic oversite to all technology initiatives from inception to execution

Kindred Spirits Orchestra

Member Board of Directors

Kindred Spirits Orchestra

LinkedIn
2022-11 - 2023-10 · 1 yr

As a Board of Director interact, advise, and collaborate with the Artistic Director, President and the CEO. Additional responsibilities include helping KSO fulfil its vision, mission, and continuing to develop the organization.

Entertainment One

Vice President - Business Solutions - IT

Entertainment One

LinkedIn
2017-9 - 2019-12 · 2 yrs 4 mos

Global leadership responsibility for Entertainment One’s business critical applications, demand management, planning, executing, and supporting business stakeholders for Film, TV, and Family divisions. Developed integrated strategy and roadmaps with the goal of innovating and shaping business demand into optimized initiatives to maximize business value by overseeing Enterprise Architect, Business Analysis, Project Management, Application Support, and Mergers & Acquisitions.

Entertainment One

Director, Business Partnerships & Opportunities - IT

Entertainment One

LinkedIn
2017-1 - 2017-9 · 9 mos
Entertainment One

Director, IT - Global Film

Entertainment One

LinkedIn
2015-1 - 2017-1 · 2 yrs 1 mo
Holt Renfrew

Manager - Business Solutions - IT & Innovation

Holt Renfrew

LinkedIn
2014-3 - 2015

In this role, Samreen managed Human Resources, Finance, and E-Commerce portfolios and was responsible for relationship management and successful delivery of approved business solutions projects including vendor management, resource procurement, and project management. She was responsible for the development, communication and implementation of a framework to build business technology roadmaps and strategy that were used across accountable portfolios. She was responsible for opportunity identification and offering of potential solution options with comprehensive business cases that included solution scenarios, financial investment analysis and benefits achievement.

eHealth Ontario

Manager - User Registry, Identity, Access and Privacy

eHealth Ontario

LinkedIn
2012-5 - 2014 · 1 yr

Samreen was responsible for managing a team of twelve individuals including technical and business staff to manage the User Registry - A cornerstone product for Ontario's Electronic Health Record. She was accountable for developing strategy and roadmap for electronic application's secure access to Ontario's health professionals. She was responsible for providing project updates to Ministry of Health and Long-term Care ensuring projects are delivered in scope, on time and on budget. Samreen was a work stream lead in developing Federation agreements structure for healthcare authorities in Ontario.

eHealth Ontario

Manager - Identity, Access & Privacy - Business Services

eHealth Ontario

LinkedIn
2012-2 - 2012-5 · 4 mos

In this role, Samreen was responsible for managing a team of Senior Business Analysts who were allocated to various projects within the Identity, Access and Privacy program. She was accountable for strategic consulting and preparing operational plans and roadmaps. She was responsible for performance management, employee development and retention.

eHealth Ontario

Senior Business Analyst

eHealth Ontario

LinkedIn
2010-3 - 2012-2 · 2 yrs

Samreen was a business Lead for User Registry - A cornerstone product for Ontario's Electronic Health Record. She was responsible for leading the Cornerstone Systems release planning, project roll-outs and business planning for onboarding healthcare providers on Ontario's electronic applications. She was accountable for rolling out Federation Strategy for streamlined user access to electronic health services.

eHealth Ontario

Business Analyst - Identity and Access Management - ONEID

eHealth Ontario

LinkedIn
2008-3 - 2010-3 · 2 yrs 1 mo

In this role, Samreen was responsible for building client relations, gathering/documenting requirements, developing functional design documents, obtaining sign offs and coordinating user acceptance tests. She was responsible for building business cases and processes to support the projects. - She provided leadership and mentoring to the registration agents and improved processes in support of deployment and operational activities.

Canadian Tire Corporation

IT Business Consultant

Canadian Tire Corporation

LinkedIn
2006 - 2008 · 2 yrs

Samreen was accountable for developing creative and timely, value-based technical solutions which enabled and supported strategic and tactical business capabilities for the various strategic business units (Canadian Tire Financial Services, Partsource, Petroleum, Internal Communications, Human Resources). She was responsible for building high level three year strategy which supported clients’ direction. She Identified, analyzed and documented both business processes and functional requirements requested by and/or required for the business unit, created concept research project scope, business case and process documents. She was accountable for relationship management and in ensuring client followed the appropriate IT standards and procedures (Opportunity Management Process).

Canadian Tire Corporation

IT Specialist

Canadian Tire Corporation

LinkedIn
2004 - 2006 · 2 yrs

Education

Smith School of Business at Queen's University

Smith School of Business at Queen's University

LinkedIn

Accounting and Finance

2018 - 2018
Harvard Business School Online

Harvard Business School Online

LinkedIn

Organizational Leadership

2022-11 - Present · 3 yrs 11 mos

Resilient Leadership

Ryerson University

Ryerson University

LinkedIn

Samreen Butt's Contact Information

Email

******@***.com

Phone

(**) *** ****

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