Sammy Huntley

Led all product creation and implementation strategies for Global Football, Major League Baseball, NCAA, the Olympics, and international outfitting. ▪ Propelled the uniform licensing business from $5 million to over $100 million. ▪ Developed marketing strategies to introduce new product innovations and specialty apparel to consumers via high profile events resulting in a 12% increase in margin. ▪ Led a team of product design, development, and sourcing experts to drive sales and brand awareness among high visibility assets. ▪ Launched award-winning cutting-edge designs which drove increases in unaided brand awareness in both domestic and international markets. ▪ Directed market research and team brand assessments in international markets to develop fully integrated UA branded product strategies aligned with the corporate strategic plan.

Managed the product development process for on-field and training apparel from concept to distribution. Refined the vision for Team Sports Outfitting positioning UA as a global premium brand. Led the development of innovative uniforms and training apparel for NCAA colleges and universities, international global football and rugby clubs, the Olympics, and licensed scholastic and grass roots outfitting. ▪ Managed over $450 million in annual revenue. ▪ Delivered region-specific innovative product solutions tailored to local conditions and market requirements. ▪ Onboarded NCAA and Global Football assets in Europe, Russia, Australia, Brazil, Chile, Mexico, and Argentina making recommendations for brand integration as warranted. ▪ Launched innovative woven football and rugby kits that have become standard outfitting items for Under Armour global assets resulting in a 15% increase in category sales and a 25% increase in the average selling price.

Established and implemented the strategic direction for the Team Sports Licensed category resulting in 66% growth. ▪ Managed the integration of UA design and development with the manufacturing expertise of licensees creating a hybrid model that allowed the brand to introduce proprietary innovation to every tier of the uniform market. ▪ Collaborated with cross functional partners to enhance the flexibility to manufacture world class product while minimizing overhead costs and to resolve efficiency, quality, and relationship challenges.

Managed all aspects of a full-service retail sporting goods business with customers located in southeast United States. Supplied athletic equipment and apparel to target consumers in colleges, high schools, club programs and recreational leagues. Managed all corporate functions including sales, marketing, accounting, and distribution.

Led product creation for NFL, MLB, NBA, NCAA and scholastic uniform and training businesses representing 30% market share of the United States addressable uniform market.

▪ Successfully launched several highly technical performance products including a Sportwool game uniform tested and approved by Major League Baseball. ▪ Managed a $120 million dollar product portfolio.

Worked with regional account representatives to identify, acquire, and maintain relationships with high profile collegiate and professional assets.

Achieved top producer status based on rookie year production performance. ▪ Outlined investment strategy and managed securities portfolio for middle income clients. ▪ Secured series 7 brokerage license and insurance registrations within 3 months with Mutual of New York (MONY) Security corporation

Recorded the first profitable year in the Team Sport custom apparel category, increasing operating income by 8 percent, gross profit margins by 11 percent, and sales by 7.5 percent.

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