Shadi Ammouri
Product Management Lead - Refrigeration & Dish @ Fisher & Paykel Appliances
About
Strategic, energetic and result-oriented product and brand marketing professional with over 18 years experience. Proven strengths in strategic planning and execution to rapidly drive domestic and international growth. Specialties: Emerging markets, innovation and product development, product management through product life-cycle, product positioning, collateral & content development, market research, product training, branding, data analysis, customer & supplier relationships.
united states
lake forest
consumer goods
product management, strategy, business development, marketing strategy, marketing, market research, sales, product development, international business, contract negotiation, strategic planning, business strategy, product marketing, cloud computing, cross functional team leadership, team building, competitive analysis, international sales, advertising, analysis, budgets, strategic partnerships, retail, project planning, management, leadership, budgeting, product innovation, p&l management, continuous improvement, kaizen, project management, customer driven innovation, new business development, building relationships
Experience

head of product - diversified channels
behr process corporation

president and co-founder
olive nektar
At Olive Nektar, we strive to provide the highest quality and purest 100% California Extra Virgin Olive Oils. We have partnered with the best California Olive growers to offer the highest quality oils on the market. Our growers are family operations bringing years of experience and passion for fresh food to your tables. Olive Oil is best at its freshest, so what can be fresher than Olive Oil produced in our backyard, right here in sunny California? Pressed, bottled and ready to serve on your tables within weeks of harvest, you can now enjoy high quality Olive Oil all year round.

sales manager
best buy
* Directed the planning, development, and support of the Home Theater department (a $25 * million department), with oversight of 30 * staff members. Instituted processes that reduced department costs, drove profitability, and increased levels of customer satisfaction and product visibility. Managed inventory levels and analyzed P&L reports. Hired, trained and developed new associates.

business development director
gmo cloud america, inc.
Introduce and develop sales for Cloud and Hosting services in a highly competitive international market. Increase local and international customer awareness of company offerings through a newly created department in North America. Lead strategic planning, solution development, market positioning, targeted selling and launches for target market segments. Develop a partner/re-seller program to identify and create relationships with potential partners to enhance reach. Contract negotiations and RFQ responses among potential accounts. Design and produce marketing collateral, sales tools, and presentations for a consultative selling approach. Clearly communicate and sell both qualitative/creative concepts and quantitative analyses in cross-cultural settings.

senior product marketing manager
nuebis
* IT Managed Services, Software Development and Cloud (IaaS & SaaS) * Implemented strategies to increase sales of various product lines by 143% YoY growth in 2014. * Assess customer needs, technology trends, and major competitors to synthesize product requirements; utilize market/industry research and analysis to develop and maintain a long-range product road map. * Collaborated and built strong relationships with KOLs, Engineering, Sales, Support, Marketing, and Operations. * Responsible for leading brand strategy and development, creative direction, positioning, messaging, pricing, social media campaigns and all facets of the marketing mix to support both new and existing products. * Created long-term market strategies, including product pricing and positioning. * Provide sales force with leadership, training and effective marketing support, including tools, key message points, selling strategies, product performance characteristics and features/benefits. * Attended & supported sales team at trade shows, client meetings, product demonstrations, seminars & other events.

global product manager
inabata america corp.
* Lead the development of strategies and tactical plans to drive sales growth of company offerings. Traveled extensively throughout North America, Europe, and Asia meeting with prospective and existing clients, to conduct presentations and actively pursue new business opportunities. Served as the liaison between manufacturers and global customers to develop cooperative synergies in order to optimize corporate profits. Collaborated with engineers, product teams and executive management in developing recommendations for product enhancements, new product development, and product line phase-outs. * Industries: * Healthcare & Pharma * Consumer Electronics * Solar Power * Automotive * Sports & Outdoor Equipment

director of product marketing
behr process corporation

senior product marketing manager
behr process corporation
Behr is a dynamic company that actively embraces quality and innovation to bring our customers the very best paints, primers, stains and specialty products and services. Our bold entrepreneurial spirit and commitment to integrity and to doing the right thing has been the cornerstone of our success since 1947.Behr offers its team highly accessible leadership and a truly unique and satisfying working environment that fosters growth, rewards individual and team achievements and presents endless opportunities to individuals who want to make a difference. At Behr you can be a part of a team that YOU can believe in and a team that believes in YOU! Our tight-knit family of fun, friendly, integrity focused individuals work together in exciting and challenging ways to create and maintain our award-winning, industry-leading products and services, and to positively impact our customers and the communities in which we live and work.
Education
college of the desert
california state university of fullerton
california state university, fullerton
international business
college of the desert
economics
Shadi Ammouri's Contact Information
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