Samantha Lee

Communications, SEA @ HP

About

I am an integrated communications professional with over 13 years experience in both agency and in-house settings. My experience has helped me to develop unique perspectives and a wealth of knowledge across industries. I excel in developing and executing strategic communications plans that aligns with business priorities. I have a passion for crafting compelling narratives, and a track record of successfully amplifying brand messaging. I am a skilled communicator and strategic thinker who excels at building and maintaining relationships, as well as leading cross-functional teams to achieve success.

Country

City

Singapore

Industry

Public Relations & Communications

Skill

Creative Strategy, Strategy, Management, Project Management, Innovation, Trust and Safety, Social Media Measurement, Social Media Communications, Corporate Social Media, Internal Communications, Corporate Communications, Stakeholder Engagement, Influencer Marketing, Social Media, Public Relations, Strategic Planning, Stakeholder Management, Media Relations, Event Management, Press Releases

Experience

Communications, SEA

2025-5 - Present · 1 yr 5 mos

Singapore

Communications, SEA Growth Markets

2024-12 - 2025-5 · 6 mos

Internal Communications Consultant

Spotify

2023-7 - 2024-1 · 7 mos

Singapore

Internal Communications Consultant

GIC

2023-4 - 2023-6 · 3 mos

Singapore

Supported the Employee Comms team to develop an internal channel and content strategy, assisted with the design and implementation of a values campaign and the transformation of their town halls, and created a plan to support the company's Sustainability targets.

Head of Communications, Singapore

Meta

2020-1 - 2022-12 · 3 yrs

Developed the communications strategy for Meta in Singapore and led the execution of plans. - Shaped all aspects of external communications for Meta and its family of apps in Singapore, with a focus on topics such as business, innovation and trust & safety. - Collaborated with key cross-functional teams (Business, Marketing, Policy, Product etc) to align on business and market communication priorities. - Managed government partnerships to help amplify existing content and programs. - Worked with regional senior executives across the business to build reputation through thought-leadership content and targeted media engagements. - Partnered local, regional and global teams to identify, prioritize and localize content for the market. - Led earned media campaigns for umbrella initiatives such as Upskill, and for programs that contribute to digital literacy and online safety. - Managed the content strategy for our owned channels.

Account Director

AKA Asia

2013-8 - 2019-12 · 6 yrs 5 mos

At AKA, I specialized in developing and executing integrated creative communications plans, and successfully delivered impactful results for clients across a variety of industries.