Sam Wu

Lead the Snowflake Collaboration org to power Snowflake’s architecture with the ability to securely share data with any user, any region, and any cloud. Leverage AI to orchestrate data demand and supply and facilitate data collaborations. The Snowflake Collaboration org facilitates these sharing capabilities for various content types, including Data, Agents, Models, Services, and Apps, and across different sharing scopes, including within an organization, among partners/vendors/customers, and publicly on the data cloud. Collaboration is a key strategic element of Snowflake's AI Data Cloud vision, with Data Sharing acting as the essential component driving its network effect.

Built infrastructure and toolings with applied ML to protect YouTube product safety, and maximized efficiency for YouTube Operations Org. Powered YouTube product launch safety velocity by multi-x, and increased operational efficiency by +XX%.

Built and grew the Local Payment Methods business. Examples included bank debits, bank transfers, bank redirects, wallets, BNPLs, cash vouchers worldwide. Led 3 pillars including platforms, user experiences, and US products. Grew the team by 50% over 9 months, and grew YoY payment processing volume by XX%.

2015-2021 Google Ads Led and built Google Local Services Ads now a $B business. Built the team and product from scratch. Brought XX% net new small-medium business (SMB) advertisers to Google otherwise not on AdWords, and XX% higher Life-Time-Value (LTV) than AdWords. Partnered with cross-functional teams (Product/Ops/Finance) to set business goals and strategies. Set engineering visions and defined executable architecture plans for the team. Product had two main missions: made Google the best place to find, compare and hire local service providers, and ensured superb service-area provider quality throughout Google properties by filtering out spammers. 2013-2015 Google Ads Tech-led AdWords Express Backend, and founded unification of AdWords and AdWords Express advertiser signup experiences, which, using ML, automatically routed new advertisers to AdWords or AdWords Express based on limited business information such as business URL (1st of a kind at Google). Added XX%+ user base to AdWords Express with XX% higher Advertiser-Revenue-Per-Lead (ARPL) than AdWords. 2006-2013 Google Datawarehouse Tech-led/managed the reporting infrastructure team. Built the first generation of Dashboards and the backends. It was a from-scratch design and implementation of a multi-tier analytics service portal to Big Data in the cloud. The platform served real-time reports in sub-second response over peta-bytes of data, provided CRUD and sharing report management with various security levels, provided visualization with many UI widgets, allowed constraint customizations and run-time parameterization of dimensional attributes with Data Warehouse backends. The platform was used across Google from engineering (including Android and YouTube) to Sales/Finance (to serve revenue data).

Designed and built the 2nd-factor authentication system from ground up.

Worked in the Business Intelligence team in the Product Lifecycle Management Group. Designed, built and deployed the first of its kind WYSIWYG Custom Canvas Scorecard in the company.

Designed and implemented feature modules in the embedded Cluster Management Suite (CMS) for Catalyst series of switches.