Samir Balwani

Most brands run brand awareness and performance marketing as two separate programs with two separate teams and two separate goals. Then they wonder why scaling feels like a treadmill.I started QRY because I kept seeing the same problem: brands spending real money on paid media but never connecting the dots between upper-funnel investment and lower-funnel results. The awareness spend "doesn't work" so they cut it, and then conversion costs spike. It's a cycle.We built a methodology (The Impact Methodology) and a platform (Athena) specifically to solve that. The short version: we treat your media as one system, measure how the pieces actually affect each other, and scale based on evidence instead of gut feel. We've managed over $600M in spend this way and driven more than $1.5B in revenue for brands like Peak Design, Sea to Summit, and Huk.What I talk about here and in the QRY newsletter:- Why cutting awareness spend usually costs you more than it saves- How to actually measure the connection between brand and performance- What separates brands that scale from brands that plateauI work with CEOs, CMOs, and Heads of Growth at brands spending seven figures or more on paid media who are tired of guessing whether their marketing is actually working together.Newsletter: See what's actually working in paid media. No fluff. https://www.weareqry.com/newsletter