Samir Abugattas Makhlouf

-Alianzas de descuentos cuenta sueldo Qore -Alianzas Pago con puntos Qore en aliados -Integración tecnológica con aliados -Integración tecnológica con adquirentes y terceros -Desarrollo de arquitecturas de integración y journeys de flujos de canje -Farming y desarrollo de cartera de clientes -Readiness de aliados: habilitación tecnológica, capacitación, branding POP, cliente incógnito

• Defined the data strategy for the organization to optimize UX performance, and development efficiency across our four business units. Implemented a Data business partner model to provide tailored insights and metrics for each group. • Managed and own the enterprise relationship with Mixpanel, our event-based technology platform vendor. Democratized User experience Data across the organization. • Perform as Chief of Staff for Executive Vice President, leading Strategic Projects, budgeting, and communications.

Three - Six month Rotations • 1. Integrated Marketing & Communication - Product Marketing: Implemented a product marketing center of excellence to standardize the PM approach at Mastercard. • 2. Corporate Financial Planning & Analysis - Global Revenue forecasting and AI automation-Implemented AI Tool into global revenue forecast processes. • 3. Mastercard Technology - Product Experience Design – Researched and identify main customer Personas for our global B2B platform, Connect.

• Designed a strategy to prevent churn in the top customer segments. • Created a pilot to increase the acquisition of credit card related products.

• Launched a strategic pilot with Microsoft and Citi for a new use case called Smart Authentication, a new global standard for digital transactions (EMV 3DS) with Mastercard risk-based authentication platform leveraging AI and Mach.Learn

Analyzed customer’s needs and identified insights to create new digital experiences and business models. • Created and launched a digital experience inside the Interbank App for a loyalty program used by 400K credit cardholder clients; providing a more practical way to use coupons and to obtain immediate cashback into accounts • Led an Agile team of 6 developers (using Scrum) to build and launch new reward platform, increasing usage by 288% and NPS by 10pp, by integrating continuous feedback from users to iterate and revamp the experience • Researched, co-created, and designed with Visa Innovation Lab (Miami) a digital journey to enhance the experience of Interbank credit card holders when traveling abroad; aimed to reduce calls to contact center by 20%

Researched, discovered, and created the best payment experience between people and businesses in the Peruvian market. • Designed a payment App “Tunki” for making real-time payments, boosting financial inclusion and digitalization. • Developed a new business model to support Tunki, focused on savings and floating. • Led and built with an Agile team and launched both Tunki apps into the market.

Analyzed credit card products to create more efficient strategies to sell, communicate and generate more revenues. • Researched people’s questions and needs to restructure communication strategy in financial education related to credit cards, helping new clients to understand products and to introduce digital banking. Implemented WhatsApp Channel to serve clients, reducing attention times by 42% and short-term churn by 16% • Set up and trained a sales team to sell credit card upgrades, defining metrics and goals.

• Analyzed and controlled stocks and inputs of 4 stores located in the East of Peru, achieving turnover rate goal • Forecasted and monitored whole year sales, surpassing by more than 10% overall annual projected sales

Duración: 1 mes

6 weeks