Sami Nahmiyaz

Search Arbitrage & Multi-Channel Revenue Specialist • Search Arbitrage • Business Development - Feeds, Tools, Traffic Sources, Media Buying • Operations: Media Buyer Management, Operations, Campaign Launching • Leadgen • Business Development: Deals, Networks • Tech: Back-end and media buying tools • Traffic source accounts • Programmatic • Account Provider; DV360 Media Buying • High Quality Inventory • Inventory Monetization

● Built together with a team of people a completely automated arbitrage system that today buys traffic from Outbrain, Taboola, GDN, Gemini, RevContent and sells to search engines, SERPs and internal and external content sites. ● Worked in keyword optimization of a new content arbitrage monetization component which you install onto your content site and allows you to do search arbitrage. ● Research on publisher sites to bring new verticals, funnels, applicable sources of traffic and demand partners for selling ● I worked directly with the product, development and QA teams to improve the product adding new features, coming up with solutions to bugs ● I worked with the data science team intensively to develop the auto bidding algorithm on each platform that we buy media ● Client calls and relationship maintenance with demand partners Bing and Yahoo

• Running a high scale Yahoo/Oath Gemini Native Advertising portfolio • Continuous communication with both Yahoo EMEA and US representatives to improve the activity’s performance. • Speedy portfolio building via Novelty CAW internal campaign creator software. • Hands-on campaign optimization, future bid predictions. • Creating high CTR achieving campaigns using photo editor and writing text for the campaigns. • Continuous communication with the tech teams abroad for creating solutions to internal campaign creation software glitches.

• Running high scale UAC Google campaigns using bidalgo platform • Continuous communication with Google representatives to improve client performance • Monitoring Bidalgo AI campaigns, working hand-in hand with product owners to improve the algorithm. • Running high scale Facebook App and Apple search campaigns using Bidalgo platform • Continuous communication with Apple Search Ads representatives to improve client performance • Working with Creative team, writing stories for videos brainstorming for new concepts • Creative A/B testing, element optimization using bidalgo tools • Working together with the Product and Development team: solving bugs (QA), developing new features. • Client management, sales of Bidalgo Saas products

-Started a media buying team from scratch: Recruited and trained staff from no knowledge up to fully proficient media buyers. -Leading this group of media buyers to achieve quarterly new depositor targets following a set level of eCPAs and ROI. -Yearly budget control of a heavy portfolio consisting of over 30 markets and majority types of traffic available in the market place. -Organizing and coordinating periodic informational, educational and practice based meetings/workshops for the team members. -Leading a team consisting of both marketing and operational professionals in the implementation and development of DPS platforms of William Hill Online. -Together with the DSP team, arranged seats on several DSPs (video and display providers), developed BI tools to support reporting needs, and created an optimization a work-flow combining algorithmic optimization with manual media buying skills -Participated in innumerous international conferences, client meetings and B2B business development collaborations. -Negotiated/Closed innumerous long/short term commercial contracts and IOs

-While managing a large chuck of the media budget of William Hill Online, I run performance based advertising campaigns via various external partners, platforms and types of internet/mobile traffic. -Wide experience in negotiating, closing, renewing, expanding short to long term media deals and A to Z management of B2B communications. -Attended to various international media, affiliate, performance marketing conferences and overseas external supplier visits. -Specialization on expanding campaign volumes with existing long term partners while hitting eCPA and ROI goals year over year. -Expertise on campaign monitoring, tracking, A/B testing, using multiple player behavior and value approaches. -Firm understanding on incentivized, virtual currency and cash back offers sort of traffic. -Wide experience on optimizing CPM campaigns over 30 international markets. -Familiarity with ad exchange platforms such as Appnexus, Right Media, PLYMedia and many others. -Strong working experience with many different uses of Microsoft Excel, creating and analyzing data on regular basis -Lectured several groups of new employees on online marketing concepts. -I represent my department in the internal forum across William Hill Group International.

-Assisting global category manager in execution of multinational marketing initiatives -Managing development of global PR kits in direct communication with creative agencies and packaging suppliers. There PR kits are eventually bought by Western Europe, Noth America and African markets of the company. -Taking part in the product development process; briefing creative agencies for initiating global projects. -Supporting online marketing manager in social media campaigns by sustaining continues communication with external digital agencies and content providers. -Management of sample ordering process; functioning as a bridge between local country brand managers and factory operations for world wide sample orders. -Reported management with monthly sales analysis and data reviews. -Completed flavor tasting courses from Firmenich

-Recorded and edited videos on Camtesia Studio -Recorded, converted, and synced audio on Camtesia Studio -Translated technical instructions from English to Turkish Achievements: Completion of a project consisting of a stream of 50 short instructional videos in 12 languages for E-Learning product named SMART Board. http://www.fusion-universal.com/smart/

- Presented JPMorgan’s green and sustainable alternative investment products to clients and prospective clients on the telephone. - Conducted weekly morning presentations to the entire office floor regarding daily financial news from the UK, green investment news from Western Africa, and property news from Morocco and Marrakesh. - Coordinated continuous prospecting for new business - Performed basic market financial analysis on daily basis in order to be updated on sales presentation - Collected and summarised relevant research in the marketplace - Sent marketing materials and product brochures to aid the sales process - Adjusted product prices for daily price changes, i.e. gold, platinum, carbon credits, and agriculture - Maintained daily reports on deals - Confirmed deal and settlement details with prospective and existing clients - Gave & received support from experienced brokers

- Strategized and ran a small local marketing campaign. This involved designing and printing a large number of flyers, calls to over 40 local shops, restaurants, pubs, organizing transportation and distribution of marketing materials, and door to door visits. - Assisted the programming team in the preparations for various events from bar organizations in Brick Lane to comedy shows. - Continuous online prospecting on classifieds websites for Jewish events.

-Provided support as a part of Data Process Unit -Draw Process Maps on Microsoft Visio 2003 using the flow chart tools -Was responsible for transforming complex process narratives in user-friendly forms and charts

Honours: 2005 – 2006 & 2008 - 2009 academic years Dean’s List Student - Northern Michigan University 2009 International IT Seminar Organization Team Organized workshops involving robotics, advanced programming on MS Excel Presented Northern Michigan University's IT infrastructure in an international platform - Northern Michigan University All Nations Club Member, 2007 - 2008 Organized fund raisers, took part in the organization group of Annual International Food Fest that united international students together, and helped their engagement to local society - Northern Michigan University Hillel Club Member 2006-2009