Samantha Freeman

I owned the optimization of product detail pages (PDPs) across key retail partners, leading a full-scale digital shelf renovation. From auditing outdated content and identifying compliance risks to integrating SEO-driven copy and refreshed imagery, I worked to better convey the brand story and improve performance. I conducted keyword research, rewrote PDP copy for 20+ SKUs, and directed an insight-led photoshoot to produce optimized visuals that elevated engagement and conversion. I also integrated 200+ assets into Salsify, enabling consistent, channel-compliant deployment across platforms like Target, Walmart, and Kroger. This work directly supported sales lift potential and strengthened Tru Fru’s presence in a competitive e-commerce landscape.

At Revere Health, I supported marketing initiatives across both digital and print channels to drive patient engagement and provider visibility. I created content for five social platforms, optimized over 700 Google Business listings, and used WordPress to ensure website accuracy and consistency across 100+ locations. I also monitored performance for Google and Meta ads, compiling monthly reports with recommendations tailored to individual providers. As part of our review strategy, I designed print materials with QR codes to encourage patient feedback in clinics. I assisted in executing campaigns, participated in keyword research and SEO optimization, and contributed to a variety of ad hoc projects, gaining hands-on experience in healthcare marketing and analytics.

I helped bring the game-day experience to life through strategic event planning, creative promotion, and in-venue activations. I helped plan and execute the inaugural Big 12 launch party, welcoming thousands of fans to celebrate BYU’s entrance into the conference. Throughout the 2023 season, I created marketing plans for the BYU Baseball team focused on attracting new fans and expanding audience reach. I collaborated on the Deaf History Month celebration, a themed promotion that resulted in the highest-attended baseball game of the 2023 season, bringing in over 200 first-time attendees and driving broader inclusion efforts across BYU Athletics. I also produced digital content aligned with BYU’s brand voice and worked closely with design and video teams to activate campaigns across social and in-venue channels. From themed giveaways to on-field experiences, I focused on creating moments that deepened fan connection and elevated the energy of BYU sporting events.

I examined the current FamilySearch experience and proposed research-based improvements that enhanced the member experience. I worked alongside experience and product managers to assist in market research, user testing, and project coordination.