Samia Balbaky

• Managed a portfolio of online retail clients amounting in more than $2M annual revenue • Worked cross functionally to implement digital marketing efforts, SEO, and email marketing campaigns, strengthening clients’ e-commerce presence • Audited clients' online stores based on industry standards to enhance site experience and worked with developers to improve website functionality • Leveraged Google Analytics to report health of business and update retail site based on customer interaction and KPI's • Created and implemented a marketing cadence for a client resulting in 20% month over month growth in revenue • Built e-commerce stores from the ground-up by managing clients SaaS platform, working with developers and 3rd party vendors on technical integrations and visually merchandising website • Collaborated with PR team to launch activations, which included blog features, live events and major network TV shows, reaching over 900k viewers

• Managed the online stores for Warner Bros. Sony Pictures, AMC, and TBS • Created and managed a quarterly marketing calendar for each account that was tailored toward studio activity, new merchandise offerings, seasonality, and promotions • Curated email campaigns while assisting with design and copy to drive traffic to stores and optimize conversion rates • Developed and executed a holiday marketing strategy that led to sales exceeding $200,000 for the Harry Potter Store during Black Friday and Cyber Monday weekend • Increased quarterly sales revenue compared to the previous year for the Warner Bros. Store by 20% through strategic business tactics • Expanded brand awareness and fan engagement by creating sweepstakes and utilizing social media presence • Partnered with internal teams and studio client to launch merchandise boutiques at live events for Conan O’Brien and Samantha Bee at Sony Hall and PlayStation Theater • Assisted with launching new online stores and redesigns for brands such as DC Universe, Harry Potter, Warner Bros. and Cobra Kai • Determined merchandise for stores by assisting with product development and collaborating with buyers on licensed merchandise offerings

• Solely responsible for managing Banana Republic's online store for the Canadian market • Created and managed weekly reporting based on market sales that specified which garments were selling and distributed report throughout all channels of business to determine how to push slow moving inventory • Participated in marketing initiatives by creating landing pages for the website that feature product on promotion, merchandising product, and testing digital marketing campaigns • Managed test links for marketing events and verified that they aligned with creative briefs • Partnered with photo and sample team to create product and marketing images for site • Analyzed reporting to understand customer behavior and implemented findings into future concepts

• Managed official eCommerce stores for high profile music artists, such as Justin Timberlake, Miley Cyrus, Sublime, Dream Theater and more • Responsible for online store maintenance, which included, merchandising site, updating product descriptions, redesigning site, and testing functionality • Determined eCommerce store product line by utilizing the merchandise offerings from licensees, tour and wholesale divisions, as well as sourcing product from outside vendors for web exclusive merchandise • Developed products that were featured in music artists online store and tour • Coordinated, tracked and ensured timely delivery of all product between vendors and online stores • Managed and maintained inventory through forecasting, creating SKUs, placing POs, transferring stock to fulfillment centers, and discounting slow moving inventory • Created yearly marketing plan for artists and ensured proper execution of each campaign Assisted in creative development and copywriting for artist's marketing campaigns

• Established domestic and international wholesale accounts by verifying the validity of businesses • Managed customer accounts by processing orders, applications, and requests • Using proper sales tactics to generate B2B sales exceeding 90K in single purchase orders • Constructed a product launch introduced American Apparel’s cosmetic line into wholesale by creating price points, package deals and contacting potential customers • Used extensive knowledge of product lines to assist clients with proper garment selection • Acted as brand representative at trade shows and assisted with visual merchandising of booth • Assisted in apparel production for private label brands by ordering and directing materials to precise sectors