Sami Amin
Executive Director of Communications @ Diriyah Company l شركة الدرعية
About
As the Executive Director of Communications at Diriyah Company, I lead a team of professionals who are responsible for developing and implementing the strategic communications plan, managing the corporate reputation, and engaging with internal and external stakeholders. I have 20 years of experience in communications, both as a consultant and an in-house leader, across various industries such as tourism, entertainment, chemicals and manufacturing, and banking. My core competencies include communications, change management, business strategy, digital strategy, crisis management, corporate social responsibility, and event management. I am passionate about delivering innovative and impactful solutions that support the vision and mission of Diriyah Company, which is to preserve and promote the cultural heritage of Saudi Arabia and to create a world-class destination for tourism and entertainment. I am also a board member of the Saudi Arabian Rugby Federation and a Misk 2030 Leader, where I contribute to the development and growth of the sport and the youth in the country.
Saudi Arabia
Riyadh
Government Administration
Leadership Development, Leadership, Change Management, Business Strategy, Reputation Management, Media Relations, Corporate Communications, Crisis Communications, Strategic Communications, Public Relations, Crisis Management, Corporate Social Responsibility, Press Releases, Strategic Counsel, Social Media, Digital Strategy, Media Monitoring, Thought Leadership, Copywriting, Communication Training
Experience
Executive Director of Communications
Diriyah Company l شركة الدرعية
Riyadh, Saudi Arabia
Senior Director Communications
Diriyah Company l شركة الدرعية
Diriyah, Saudi Arabia
Board Member
Saudi Arabian Rugby Federation
Riyadh, Saudi Arabia
Corporate Communications Senior Director
Diriyah Gate Development Authority
Riyadh, Saudi Arabia
Director - Corporate and Marketing Communications
TAQA (Industrialization & Energy Services Company)
Dhahran, Eastern, Saudi Arabia
Director - Corporate Communications
Sadara Chemical Company
Jubail
Director - Public and Government Affairs
Sadara Chemical Company
Jubail Industrial City II
Director - Public Affairs
Sadara Chemical Company
Dhahran, Saudi Arabia
Developing and implementing the overall communications policy and plans for the company, building and improving the communications channels both internally and externally, overseeing the development and improvement of the Sadara Chemical Company brand and corporate identity and furthering the efforts and progress made on positioning Sadara as a responsible corporate citizen.
Manager - External Communications
Sadara Chemical Company
Part of the team building the Public Affairs function at Sadara Chemical Comapny, with a focus on profiling and raising awareness of the company nationally, regionally and internationally.
Account Director
Capital MSL Middle East
Saudi
Managed the agency's clients in both Bahrain and Saudi Arabia, with both a regional and international focus on developing and implementing client communications needs. New business development in both countries was also a primary focus. Sectors included: finance, banking and investment, consumer products, healthcare, industrial, and telecommunications.
Account Director
Hill & Knowlton
Manama, Kingdom of Bahrain
Senior Account Manager
Hill & Knowlton
Account Manager
Hill & Knowlton
Senior Account Executive
Hill & Knowlton
Account Executive
Hill & Knowlton
Junior Account Executive
Hill & Knowlton
Intern
Hill & Knowlton
Education
Esade
Leadership
2030 Leaders is an exclusive world-class leadership development program transforming exceptional senior Saudi leaders to change history and achieve a common goal - realizing Saudi’s Vision. A unique leadership program tailored to the Saudi context and the needs of 2030.
SBS Swiss Business School
Business Administration and Management, General
Lehigh University
Behavioral Neuroscience, Physcology
Graduated from Lehigh University with a BS in Behavioral Neuroscience and a minor in Psychology.
Dhahran Ahliyya Schools
Sami Amin's Contact Information
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