Sam Richardson

At Volley Automation, I lead global efforts to revolutionize parking solutions and space optimization for new multi-level buildings and retrofit parking structures. By integrating Volley's advanced software and robotic systems, we create market leading 'smart' parking garages that are both space-saving and economically attractive. Volley's focus is reducing construction complexity, cost and enhancing convenience and economic value for our clients. We are a technology/robotics company that is disrupting the conventional parking experience that no one likes and replacing it with faster, safer and smarter solutions.

As the Chief Operating Officer, I oversee and drive efforts to improve the efficiency, effectiveness, and performance of the company's $1B enterprise operations function. With a focus on demand & labor planning, logistics and procurement optimization, quality and continuous improvement, transformation and change management, service centers of excellence, data-driven decision-making and performance monitoring, I successfully maximize long-term operational growth and drive value accretion.

As President & CEO of Identity Group, I spearheaded the company's growth in the Experiential Graphics sign industry and transformed our go to market to increase enterprise value through technology and services. Leading a team of 300+ employees and sales partners, I oversaw the manufacturing, S&OP and designing of signage, way-finding, and visual decor to some of the largest corporations and brands across the globe. With a focus on delivering the highest quality products and innovative services, I successfully provided customized solutions to our valued customers, establishing Identity Group as a global market leader.

- Privately held global company in the Consumer Brands and Workplace Furniture industry specializing in market leading products like Bankers Box, Shredders, Sit-Stand Workstations, Height Adjustable Desks and Air Purifications systems. - Operating in over 50 countries world-wide, Fellowes has 17 subsidiaries and Joint Ventures across the globe - Responsibilities include full strategic channel design and management for all sales and support functions in North America and South America (~60% of the company revenue) - Direct ownership of Fellowes go-to-market strategy, channel partnerships, financial strength and overall business development - Managing Americas channel organization of Field Sales Reps, Channel Managers, Directors and Executives

VP and Head of Inside Sales role for HP’s Enterprise End User business in the United States. In this role, Sam managed the $7.5B inside sales operation for Personal Systems and Print located in Rio Rancho, New Mexico. Sam acted as site leader as well as senior business manager for over 450 people in sales, service and 3rd party services. Sam also held responsibility for HP’s public service positioning with both the city of Rio Rancho and the state of New Mexico. • Lead site executive at HP US Inside Sales organization managing all Enterprise sales for PC and Print • Responsible for all sales, operations and business financials (P&L) • Managed key role in corporation’s physical separation in November 2015 from HP Enterprise Division, split of $120B entity into two separately traded companies - Successfully transitioned inside sales organization from outside-led to inside-led model resulting in $320M in accretive sales growth in 1st year - Redesigned sales organization alignment to enable 150% more penetration of addressable market resulting in accretive growth and 200 basis points of personal computing share gain - Successfully implemented full-scale Rio Rancho Academy certification and training process for entire inside sales force providing extensive and comprehensive skills based education for improved productivity

General Manager overseeing HP’s commercial supplies business through all US Distribution channels. Responsible for $1.8B business and 20 direct/indirect staff managing 8 large channel distributors. • Developed and managed all supply chain operations, marketing, pricing and channel consolidation • Responsible for C-level engagement with partner base as well as key strategic initiatives in driving one of HP’s top global selling channels • Led large scale strategic effort to ‘close’ distribution from open sourcing model resulting in accretive market share gains of 300 basis points, $80M top line gain • Increased annual sales team revenue from $1.6B to $1.8B over a two year period while reducing operating costs over 20% • Achieved 6 consecutive quarters of double-digit growth in total sales revenue

General Manager for HP’s business relationship with Office Depot – US, management. Responsibility over $1.7B in sales, manage team of 15 people, ownership of 6 market leading tech product categories. • Successfully identified and led new strategic partnership with upside of $50M in net new revenue • Established 700 basis point share growth for inkjet printer category and $30M in additional printer top-line revenue (2010); Average Revenue per Unit grew 12% in 2012 • Awarded Technology Vendor of the Year by Office Depot (2011) • Awarded Sales Excellence by HP Executives – 1 of 2 recipients in Americas organization (2011)

Sales Director overseeing Lexmark’s commercial inkjet and laser division for the six-person OfficeMax Account Team • Developed a $118M national account into $144M in the first year by increasing Lexmark brand share, as well as achieving over 18% increased sales revenue with improved retail product mix and rate of sale performance • Achieved another 10% total business revenue growth in 2009 by doubling the yearly hardware revenue in retail and increasing the average product sales price over 22%, carrying the total value of the account to $159M • Executed on new consignment model in retail outlets resulting in 400% share of shelf growth for Lexmark printers

Lead Project Manager overseeing a team of 12; made up of engineers, sales and supply chain personnel • Managed the implementation of two new product lines at the Riverdale paper plant, which generated over $7M in the 16 months of production. • Team lead on a large-scale ‘Kaizen/Six Sigma Project’ successfully decreasing operating and supply chain costs by $1.7M annually • Responsibilities included managing total capital expense budget for multi-billion dollar capital intense operation

Strategic Sales Manager (XPAT) overseeing Staples Europe Corporation, covering Western & Central Europe territory, all selling motions and P&L responsibility • Managed both account sales and marketing with 575M Euro in sales based on 270 Staples Retail Stores • Improved the terms and conditions of several large business contracts that resulted in annual operational savings exceeding 55M Euro in the first year of new business service

National Sales Manager overseeing wholesale and merchant distribution for Printing Papers • Key customers include SP Richards Co., Xpedx and Unisource paper merchants responsible for $90M in sales • Directly managed a national business team consisting of four people including sales, marketing, operations and account analytics • Overall account profitability in the wholesale channel grew by $1.2M and increased over 25% in annual sales volume due to improve mix of higher end printing paper and 12 pts of share improvement at largest partner

Regional Sales Representative with responsibility for Southeastern paper merchant, Frank Parsons Paper Co. • SE regional sales responsibility for Office Product Superstores retail and contract selling motions (Staples, Corp Express, Office Depot and Boise Cascade) • Implemented Hewlett-Packard cut-size paper programs with 65% sales growth annually and an additional $600,000 of operational profit to the division • Built a strong regional sales effort by improving value-add product sales to the merchant channel by 50% in 2002, resulting in over $4.5M of incremental business

Consistently voted a top 10 private college in the US

Program for top executives