Samera K.
Co-Founder @ 2point5
About
Strategic brand and marketing consultant with 20 years of experience across India, APAC, and MENA. I help businesses build relevance, scale revenue, and create enduring impact. My work spans brand architecture, GTM strategy, experience design, and digital growth, bringing together creative excellence and commercial clarity. I’ve led mandates for global and regional brands including Vodafone, Red Bull, Baxter Healthcare, Flipkart, Nestlé, and Airtel, as well as emerging D2C ventures across fashion, wellness, and finance. I work closely with founders, VCs, and leadership teams to align brand, product, and marketing around business growth. I also serve as Director at Miami Ad School India, where I mentor and shape the next generation of creative and strategic talent. Focus Areas: Brand Strategy • GTM & Market Expansion • UX/UI & Experience Design • Digital Growth Strategy • Communication & Content Systems • Consumer Insight • Founder & Leadership Advisory
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India
Marketing & Advertising
Digital Strategy, Interaction Design, Creative Strategy, User Experience Design, User Interface Design, Social Media Marketing, Content Management, Design Management, Content Strategy, Branding & Identity, Copywriting, Art Direction, Graphic Design, Advertising, Design Thinking, Layout, Online Advertising, Graphics, Social Media, Creative Direction
Experience
Co-Founder
2point5
At 2point5, I lead brand positioning, go-to-market strategy, and ecosystem design for businesses across categories, from legacy organisations to emerging D2C ventures. We work closely with founders and leadership teams to translate insight into identity, and identity into traction.
Director
Miami Ad School India
Overseeing the creative and strategic vision of the school, with a focus on shaping globally relevant talent, forging industry partnerships, and embedding real-world thinking into the creative education ecosystem
Partner & Head - Digital Transformation
OPEN Strategy & Design
Chief Marketing Officer
Sports For All (SFA)
Senior Advisor
MICA | The School of Ideas
Adjunct Professor
MICA | The School of Ideas
Co-Founder
2point5
Mumbai Area, India
Heading creative and strategy at 2point5, a design studio created to strengthen brand culture. Worked on regional creative strategy for brands like Baxter Healthcare. Partnered with agencies like Landor & Fitch for research on hospitality in India. Worked on national research projects for Mantis (e-bike). Created branding design and strategy for startup brands like Salontrix, BizzyBuds, Pixel & Ratio, amongst others.
Strategic Alliance Partner
EY
Mumbai, Maharashtra, India
Worked closely with the team to assess risk for brands with 50+ crore media spends.
Executive Vice President - Strategy, Head - B2B Marketing
Dentsu Webchutney
India
Headed strategy for brands like Airtel, Red Bull, Whirlpool, ITC, Flipkart and Microsoft to name a few. Started the B2B division and partnered with brands like Microsoft, GE Healthcare, Tetrapak.
Adjunct Professor
Miami Ad School
Mumbai Area, India
Creative Director and Strategist
Global Media Insight
UAE
Regional creative and digital strategy head for Nestle MENA, Kansai Paints, Noor Mayonnaise and oil.
Samera K.'s Contact Information
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