Samer Majzoub

Regional Managing Director - Mindshare MENA & WPP Media KSA @ WPP Media

About

A high-impact Executive Leader with a career spanning nearly two decades defined by scaling agency operations and driving growth across the MENA region. I currently hold a dual-mandate leadership role, directing the full P&L and operations for WPP Media in Saudi Arabia and leading regional client excellence and business development for Mindshare across the Middle East and North Africa. My expertise lies at the intersection of operational rigor and strategic growth. Whether restructuring organizations for maximum profitability, navigating the complexities of the MENA region, or architecting global client relationships, I focus on building sustainable, high-performing ecosystems.

Country

United Arab Emirates

City

Dubai

Industry

Marketing & Advertising

Skill

Executive Leadership, Senior Stakeholder Management, Coaching & Mentoring, Change Management, P&L Management, Data-driven Decision Making, Agency Management, Omni-Channel Marketing, Organizational Development, Business Transformation, P&L Accountability, Go-to-Market Strategy, Team Leadership, Media Planning, Media Buying, Media Strategy, Digital Media, Digital Marketing, Digital Strategy, Outdoor Advertising

Experience

Regional Managing Director - Mindshare MENA & WPP Media KSA

WPP Media

2023-7 - Present · 3 yrs 3 mos

Dubai, United Arab Emirates

- Full P&L Ownership: Directly responsible for the financial performance, operational strategy, and bottom-line profitability of all WPP Media agencies within the Kingdom of Saudi Arabia. - Business Development & Market Strategy: Lead growth initiatives and new business acquisition in KSA, to expand market share and align group capabilities with the Saudi Vision 2030 landscape. - Organizational Transformation: Architected agile team structures and streamlined agency workflows to drive operational efficiency and high-performance delivery across the KSA market. - Executive Partnerships & Regional Growth: Build strategic relationships with senior stakeholders across MENA and lead regional prospecting efforts to drive new client acquisition and long-term business retention.

Business Lead

Starcom

2022-5 - 2023-6 · 1 yr 2 mos

Dubai, United Arab Emirates

- Agency Growth: Accelerated business expansion by leading successful pitches for new client acquisition and driving organic growth for the existing portfolio by adjusting investment decisions and leveraging Publicis Media’s proprietary technology. - Regional Portfolio Direction: Directed the P&G MENA business, focusing on cross-market synergies and delivering high-impact growth for the group’s largest multinational account. - Strategic Advisory: Consulted on the strategic go-to-market (GTM) approach for NEOM, managing complex multi-market project launches and aligning media strategy with large-scale objectives.

General Manager UAE

Initiative

2021-6 - 2022-5 · 1 yr

United Arab Emirates

- Organizational Transformation: Led a comprehensive organizational review and talent assessment, realigning roles and responsibilities to enhance market competitiveness. - Client Strategy & Retention: Directed UAE operations with a focus on acquiring and retaining major clients, including the strategic overhaul of the Etisalat UAE account.

Business Lead | Group Director | Media Director

Starcom

2015-1 - 2021-5 · 6 yrs 5 mos

United Arab Emirates

- P&L Accountability (P&G MENA): Managed the regional P&L for P&G, driving consistent organic growth and exceeding corporate KPIs through the implementation of Joint Business Planning (JBP) and performance-led strategies. - Operational Future-Proofing: Orchestrated the setup and transition of regional P&G operations to Beirut, redesigning team structures and implementing data-led planning models to elevate the agency product. - Award-Winning Business Leadership: Led the du business, overseeing the end-to-end agency-client relationship and driving a culture of excellence that secured 12 prestigious industry awards (including 6 Golds) across Dubai Lynx, Festival of Media, and Digital MENA Awards. - Cross-Functional Leadership: Mentored and led multi-disciplinary teams across various MENA markets, ensuring a unified agency approach to client challenges and operational efficiency.