Sameh Darwish

Responsible for leading the marketing, branding, and patient acquisition strategy for Hayat Hospital, supporting the hospital’s commercial growth, service line awareness, and community presence in alignment with healthcare regulations and ethical medical advertising standards in Saudi Arabia.

Leading the marketing and communication strategy for Saudi German Hospital across multiple branches, driving brand growth, patient engagement, and revenue generation. Oversee a team of in-house and offshore specialists, managing digital marketing, influencer partnerships, media relations, and corporate communications. Key achievements: • Developed and executed targeted marketing campaigns that increased patient volume and enhanced brand visibility in the Jeddah region. • Directed major awareness campaigns, including national health initiatives and community outreach programs. • Managed hospital launch and commissioning plans, ensuring successful phased openings. • Led digital transformation projects, including mobile app upgrades, website enhancements, and social media growth strategies.

 Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification  Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action  Set up and optimize company pages within each platform to increase the visibility of company’s social content  Moderate all user-generated content in line with the moderation policy for each community  Create editorial calendars and syndication schedules  Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information  Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions

 Trains store staff by reviewing and revising orientation to products and sales training materials; delivering training sessions; reviewing staff job results and learning needs with retail store manager; developing and implementing new product training.  Evaluates competition by visiting competing stores; gathering information such as style, quality, and prices of competitive merchandise.  Purchases inventory by researching emerging products; anticipating buyer interest; negotiating volume price breaks; placing and expediting orders; verifying receipt.  Attracts customers by originating display ideas; following display suggestions or schedules; constructing or assembling prefabricated display properties; producing merchandise displays in windows and showcases, and on sales floor.  Promotes sales by demonstrating merchandise and products to customers.  Helps customers by providing information; answering questions; obtaining merchandise requested; completing payment transactions; preparing merchandise for delivery.  Prepares sales and customer relations reports by analyzing and categorizing sales information; identifying and investigating customer complaints and service suggestions.  Maintains a safe and clean store environment by developing and publishing  Evacuation routes; determining and documenting locations of potentially dangerous materials and chemicals.  Maintains inventory by checking merchandise to determine inventory levels; anticipating customer demand.  Prepares reports by collecting, analyzing, and summarizing information.  Maintains quality service by establishing and enforcing organization standards.

Apply basic working knowledge of systems, procedures, customers, products and processes to perform assigned functions with moderate reliance on others for direction.  Maintaining and developing relationships with existing customers in person and via telephone calls and emails.  Cold calling to arrange meetings with potential customers to prospect for new business.  Acting as a contact between a company and its existing and potential markets.  Negotiating the terms of an agreement and closing sales besides gathering market and customer information.  Representing their company at trade exhibitions, events and demonstrations.  Negotiating on price, costs, delivery and specifications with buyers and managers.  Advising on forthcoming product developments and discussing special promotions.  Attending team meeting and sharing best practice with colleagues.  Feeding future buying trends back to employers.  Making accurate, rapid cost calculations and providing customers with quotations.  Reviewing your own sales performance, aiming to meet or exceed targets.  Recording sales and order information and sending copies to the sales office, or entering figures into a computer system.