Sameer Sharma

• Architect Strategic Communication Frameworks - Design and implement multi-layered communication governance models that align with Calix’s business objectives, ensuring consistency, scalability, and measurable impact across digital channels (email, SMS, in-app, community, and social) • Lead Cross-Functional Integration Initiatives - Drive collaboration between Success, Marketing, and Product teams to unify messaging, streamline campaign execution, and embed communications into the customer lifecycle—from onboarding to advocacy • Govern Channel Strategy and Enablement - Oversee the development and rollout of communication request systems, channel ownership structures, and enablement plans to ensure timely, targeted, and compliant messaging across the Calix ecosystem • Operationalize Data-Driven Storytelling - Translate customer insights and product usage data into compelling narratives that enhance engagement, adoption, and retention. Champion the use of analytics dashboards and manual reporting to demonstrate business impact

• Strategic Brand Management: Spearhead the development and execution of integrated marketing strategies to strengthen Robosoft's brand positioning in global markets across digital, social, and traditional channels. • Thought Leadership & Content Strategy: Drive thought leadership initiatives, including case studies, blogs, and webinars, to showcase expertise in digital transformation, AI, and mobility solutions for diverse industries. • Demand Generation Campaigns: Lead performance marketing, ABM, and SEO strategies to generate qualified leads and meet revenue targets, with a focus on enhancing pipeline visibility and nurturing client relationships. • Global Stakeholder Engagement: Collaborate with CXOs, sales, and delivery teams to align marketing efforts with business objectives, ensuring consistent messaging across geographies like North America, Europe, and APAC. • Team Development and Leadership: Mentor and manage a high-performing marketing team (content, design, inside sales) fostering a culture of innovation and excellence while leveraging analytics to optimize campaign performance and ROI.

• Market Research & Strategy Development: Conduct market research to identify opportunities and challenges and develop tailored marketing strategies to enhance business performance. Worked with Global Brands – Honda, Fiat, Escorts • Client Advisory: Provide expert advice to clients on optimizing marketing efforts, brand positioning, and business growth strategies. • Performance Evaluation: Assess the effectiveness of marketing campaigns and business initiatives, offering insights and recommendations for continuous improvement.

- Lead the Communications, Operational Analysis, and Insights for IBM CMO & Marketing Management System (OT Team). Advising the leadership team to make better decisions through facts, insights, and an informed point of view. Developing & Executing Product/Service value propositions & messaging in global markets. - Develop & Implement Communication Strategies in an agile manner that will build stakeholder trust & optimize operations. Responsible for Content Management & Brand Management, Reputation Management & Analyst Relations - Work as Trusted Business Advisor to stakeholders to help understand pervasive issues and correct them through Data Analytics & Marketing Communications - Managing & executing the value-based strategy for product/service in a collaborative environment with cross-functional teams to build the vision for the organization - Standardization and Automation- Prioritize, standardize, and automate weekly & quarterly reporting across Business Units and geographies, while working closely with the stakeholder locals for business requirements and fine-tuning

Accountabilities - Strengthen the EXL Brand for External & Internal Audience & to measure the impact through clearly defined Metrics & Reporting for leadership insights & planning - Developing and executing a content strategy that supports digital, HR and talent initiatives in alignment with EXL Brand - Segmenting the organization and defining group persona and developing communication strategy for each of the segment - Managing communication campaigns for projects - Orchestrating & leading a team of content writers, partners and communication strategists - Gauging content effectiveness through analytics - Conceptualizing, creating and owning content assets of all kinds blogs, articles, videos, picture stories, social media content, mailers, copywriting - Assessing of external data, stories, and trends to identify content themes

Accountabilities  Crafting an effective communication messages to the target audience and implement it using different media ranging from Internet to newsletters, portals, presentations, etc.  Responsible for designing & content of Marketing Collaterals – Newsletter, E-Flyers etc.  Ideation & Implementation of Communication Plan for Business Units & Marketing Team  Implement internal communication channels such as blogs, tweets, newsletters etc.  Content generation with Operations and Project Management team.  Review and edit promotional materials for marketing effectiveness and adherence to brand guidelines.  Supervise agencies, vendors and contractors as needed.  Provide Management view through Dashboards, drawing insights and support in planning for the future to Leadership team  Build Guidance Packages to Growth Market & Worldwide Teams  Ideates & works around Budgeting for Marketing programs/campaigns  Apply Analytics to interpret data, perform the route cause analysis, derive insights and provide recommendations to Marketing Executives  Quantitative and Qualitative Analysis of the Events through various metrics; Major gaps and declines in the performance of events/ campaigns are analysed  Responsible for Web Optimization that includes Consulting and providing strategic guidance to respective BUs for A/B testing planning and roadmaps  Implementing high quality tests on major campaigns & provide experiment QA and governance (as necessary) for tests that need to be published in Optimizely  Act as Hotjar Tool & Optimizely Certified SME to different Business Units in Publishing & Implementation of experiments & help the Digital Marketing teams in their customer/buyer journey

Accountabilities  Initiating & Organizing (Planning, Budgeting & Execution) Employee Engagement & Connect Events at all verticals such as Kids@work, Comnet Commendation Day etc.  Developing & Supervising Communication Strategies & tools (Teasers, Mailers, Posters, Creative Designing for Presentations, Designing & Implementing Screensavers etc) – Organization wide  MIS Reporting (data analytics, trends) to HCL Senior Leadership vis-a-vis Employee Engagement & Communication  Program Manager for Communication Portal’s like Meet the leadership, E –Town Hall, Employee First Council (EFC)  Process Owner for Comnet Jewels Program/Portal – One & Only Reward & Recognition program of the organization that have Monetary Component link to it catering to 12000+ employees  Responsible for Launch, Data Preparation, Report Publishing & Overall Implementation for Org Wide Contests (online & physical) & R&R Programs such as 360 degree Feedback & O2 respectively  Managing Reward & Recognition programs across PAN India & Global Development Centre  Program Manager for HCL Today (designing, creation, developing & refining content) – The Daily Newsletter targeted at 18000+ offshore & onsite employees org-wide

Accountabilities  Functioning as an organiser for World SME Conference’ 2011, New Delhi  Researching markets to identify opportunities for events  Producing detailed proposals for events (e.g. agenda, timelines, venues, suppliers, staffing and budgets)  Identifying and securing speakers and special guests  Liaising with marketing and PR colleagues to promote the event and organizing the production of mailers, banners, catalogues  Organized Trailblazers Brand Innovators Awards 2010, New Delhi

 Creating platform for Sports Industry-Government interface.  Researching on the sports market, sports technology and government schemes.  Conducting workshops & developing questionnaires for sports in India  Liaising with Ministry of Youth Affairs & Sports, Sports Authority of India (SAI), Organizing Committee Common Wealth Games 2010 for development of sports in India  Exploring new opportunities and fresh pastures for investment in sports in India.  Developing key public private partnerships to sustain and building the future of sport in India.  Functioning as an organiser for Global Sports Summit “TURF 2009” – International Convention on the Business of Sports 15-16 Dec’09, New Delhi.

 Managing corporate communications.  Conducting business planning & development.  Developing and managing accounts by concentrating on brand building and its awareness.  Supervising sales & marketing operations  Managing RFQ / RFP activities  Expanding into new markets; building a broad and loyal customer base.  Implementing pre / post sales promotional activities for market development.  Utilising client feedback & personal network to develop marketing intelligence for generating leads.  Identifying streams for revenue growth & developing marketing plans to build consumer preference.  Conducting competitor analysis by keeping abreast of market trends & achieving market share.  Developing and managing vendors / agencies for all sales promotion related activities, viz procurement of promotional material for marketing, events and promotions.