Sameer Agarwal

Member of the executive leadership team, led the 40 person Americas team spanning direct to consumer, field sales, retail marketing, and media strategy. Owned PnL for 93% of the company’s revenue. - Led development of 3 year long range plan focused on growth at Sephora, Ulta, new customer expansion and innovation. - Oversaw RFP process for new media agency which resulted in CPM improvement of -10% and cost per purchase reduction of -25% through optimization of media spend across display, social and search. - Developed and rolled out new focus door strategy to inform field effort and freelance spend leading to a 15% increase in freelance productivity and increased focus door productivity 10%. - Partnered with Sephora on exclusive launch into a new category segment which led to sales exceeding forecast by 65% in year one. - Rolled out new visual merchandising overhaul at Sephora and Ulta to drive brand attraction, conversion, and education.

Own $150MM budget and lead 45 person team spanning product, brand, growth and creative development supporting Clinique North America’s $1.2B in retail sales including Clinique.com and retailer.com programming.

Led global brand and innovation strategy for $1.8B brand operating in five business segments across 60 markets globally. Managed bi-coastal team of 8 marketers. Oversaw all global brand creative.

Led a team of one Senior Brand Manager and one Brand Manager in development of holistic brand turn around plan including equity strategy, innovation, and communications for $375MM business in 45 markets.

Responsible for global innovation and base business renovation strategy. Managed one Associate Brand Manager.

Led marketing strategy and planning in both traditional and digital channels for company’s largest web site. Managed five person team.

Managed three person team in development and execution of all marketing programs across General Mills’ entire portfolio including, cereal, snacks, and ready to eat soups, at four accounts totaling 10% of General Mills’ U.S. dollar sales. Provided strategic consultation for all elements of the marketing mix. Served as marketing representative in top-to-top presentations.

Responsible for annual business planning, developing and tracking profit targets, consumer advertising, promotion, and format expansion for $400 million business with 40 SKUs. Led commercialization of largest grain snack launch in F2009. Launch had 4 SKUs and $13MM launch budget. Managed grain snack new product pipeline development.

Marketed microwave soup portfolio consisting of nine SKUs and managed microwave new product development. Led consumer driven productivity efforts across entire soup portfolio.