Sam Edwards IV
Senior Manager, Growth Marketing @ MARA
About
MISSION I amplify the actions of leading Bitcoin-energy and AI-compute companies, turning complex infrastructure into clear stories that reach the right audiences and drive success. PROOF OF WORK •4× social growth: scaled digital audience from ~20 k → ~80 k through rapid experimentation and narrative design. •5M+ video views: produced 30+ thought-leadership videos that vaulted the firm into a top-tier share-of-voice position. •Record-high engagement: designed multi-touch campaigns that lifted stakeholder participation by double digits. •Talent-pipeline accelerator: launched a technical event that attracted senior engineers from FAANG-level companies, generating a high-intent recruiting funnel. •40 % YoY e-commerce lift: as VP Marketing of my family’s 95-year-old heritage food business, re-platformed the DTC storefront after a crisis fire, driving 40 % revenue growth.
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United States
Computer Software
Performance Marketing, Marketing Automation, Demand Generation, Generative AI for Marketing, Conversion Optimization, A/B Testing, Video Marketing, Brand Strategy, Cross-functional Team Leadership, Copywriting, Strategic Communications, Content Development, Motion Graphics, Videography, Cross-team Collaboration, Google Ads, Brand Management, Content Marketing, Google Analytics, Email Marketing
Experience

Founder, Manager
HickoryDigital, LLC
Virginia, United States

Media Intern
Heritage Foods USA
Sam Edwards IV's Contact Information
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