Samantha G.

• Lead execution of multi-million dollar influencer campaigns for Agency of Record Fortune 500 clients • Own creative briefing, legal agreements, talent partnerships, and content delivery during campaign process • Serve as primary client and creator liaison, managing high-touch relationships and collaboration • Draft, negotiate, amend, and finalize all creator and buyer agreements throughout all stages of the campaign • Translate campaign performance into strategic recommendations and insights for clients in a report • Support creative strategy team with talent discovery and campaign planning for Agency of Record clients • Drove a 21% increase in daily active users for AAA video game through livestream / social influencer campaign

• Managed client relationships and end-to-end influencer campaigns for a Gen Z focused media agency spanning social, events, editorial, and PR • Developed creative strategy, pitch decks, and sales materials to support new business acquisition • Established campaign processes by creating templates for execution docs, media plans, and wrap reports • Delivered a 33% increase in Gen Z ratings for the 65th Annual Grammy Awards by activating 32 influencers across 5 events in partnership with The Recording Academy

• Managed influencer relationships for brands including Meta, Amazon, Adidas, Netflix, Uber, and more • Executed 12 - 16 campaigns per month across all social media platforms dependent on the client’s needs • Handled all legal agreements between client and creators, including creation, amending, and signatories • Supported RFP and budget allocation planning, including creator spend, paid media, and hard costs

• Managed influencer campaigns across talent discovery, contracting, content production, and wrap reporting • Executed 25+ influencer campaigns, consistently achieving KPIs across sales, awareness, and social growth • Mentored an associate on best practices in talent selection, budget optimization, and client communication • Conducted talent research across all campaigns to align with client objectives and performance KPIs

• Performed industry competitive analysis, managed talent, sent PR gifting, and monitored social media accounts to launch a successful make-up start-up

• Designed marketing presentation templates and calendars from scratch • Developed a world wide Cultural Calendar for audience segmentation models and consumer insights • Launched and managed internal merchandise protocol, including creative design, promotion, and distribution of “swag”

• Collaborated with senior marketing team to help monitor and track social media strategy and campaigns • Organized cross functional social media platform calendar resulting in improved collaboration and efficiency