samantha johnston

senior vice president of marketing

About

Enterprise software marketing executive (IoT/SaaS/CTRM) with 14 years experience. Repeated success developing metrics driven marketing plans, product launches, and go-to-market strategy; execution of integrated marketing campaigns to drive sales acceleration and revenue targets using marketing automation tools (HubSpot, Marketo); proven success cultivating and managing relations with key industry contacts and marketing channels including press, industry analysts, industry associations and vendors; adept handling of all aspects of digital and social media planning and implementation; pragmatic marketing certified; excellent written and verbal communication skills.

Country

united states

City

dallas

Industry

oil & energy

Skill

marketing, management, social media marketing, public relations, event management, social media, business development, project management, email marketing, leadership, sales, press releases, marketing communications, strategy, lead generation, marketing strategy, energy, business analysis, strategic planning, cross functional team leadership, account management, advertising, new business development, market research, market analysis, media relations, contract negotiation, crm, go to market strategy, budgets, risk management, seo, customer relationship management, consulting, anti bullying, web analytics, demand generation, trade shows, event planning, newsletters, integrated marketing

Experience

senior vice president of marketing

ikon science

2019-5 - Present · 7 yrs 5 mos

vice president of marketing

cenergistic

2018-4 - Present · 8 yrs 6 mos

Cenergistic is a leading provider of energy conservation programs that enable schools, universities, government and healthcare organizations to reduce capital spending and optimize resource planning to enrich the consumer experience and provide a more sustainable, eco-friendly environment for end users. Founded in 1986, Cenergistic serves as a trusted advisor to its clients with a team of seasoned energy engineers and experts who deploy onsite to drive operational efficiencies, process enhancements and behavioral changes to lower energy consumption and cut utility costs.

chief marketing officer

entouch

2016-8 - 2017-11 · 1 yr 4 mos

director of corporate marketing, global

allegro development corporation

2012-7 - 2015-7 · 3 yrs 1 mo

marketing manager

allegro development corporation

2006-2 - 2014-6 · 8 yrs 5 mos

press office intern

governor's press office kathleen blanco administration

2005-6 - 2005-8 · 3 mos

Communicated daily with local and state media contacts regarding the Governor's policies, public appearances and public statements. Assisted with photo opportunities associated with the public appearances of the governor. Maintained the Governor's public appearance photography files, media database and press portal. Drafted letters, media advisories and press releases to be submitted through the Press Office of the Governor.

vice president of marketing, global

allegro development corporation

2015-7 - 2016-8 · 1 yr 2 mos

Allegro is the leading provider of Commodity Value Chain Risk Management (CVCRM) Software. Responsible for leading marketing functions including go-to-market strategy, lead generation, brand initiatives, product positioning, marketing measurement, campaigns, advertising, events and press and analyst relations.