Samantha Vargas

• Assist and execute new innovative ideas to help increase restaurant sales. • Update social media daily with news, promotions, contests, and events. • Develop and maintain comprehensive initiatives that encourage greater engagement and increased visibility on all social media platforms. • Create and blast out monthly promotional e-mails using Constant Contact and FishBowl via OpenTable.

• Construct pitches, press releases, media kits, and business proposals for clients. • Develop and maintain relationships with key media contacts (Latino and mainstream outlets). • Manage and execute various events/interviews and serve as point person for external follow up. • Create and compile media lists and databases in order to keep everyone in the loop. • Serve as Beauty & Fashion editor and writer for the company’s magazine publication; Urban Latino. • Manage all social media accounts including Facebook, Twitter, and Instagram. • Generate brand awareness through barter accounts. • Founded “Official Scene Stealers”, a lifestyle blog targeting females between the ages of 18-30 using Blogspot and WordPress.

• Coordinated large group functions and daily reservations using Microsoft Excel and Open table. • Utilized online social networking applications for digital outreach and marketing. • Presented venue tours to potential future clients. • Arranged orders for office and restaurant supplies while maintaining office and employee documentation. • Assisted with administrative duties such as managing busy phone lines and office inventory. • Customized tailored documents for special events using Adobe and Microsoft Publisher.

• Organized domestic, digital, and trailer tape Libraries. • Created screeners, transcribed Interviews, captured frame stills, and produced dub tapes. • Assisted DVD producers on post-production tasks for various MTV programs. • Loaded clips and interview footage from different media sources into AVID.

• Helped the production team on Extreme’s Music Video "Shorty, Shorty", a TV commercial for La Kalle (105.9) and Aventura's K.O.B album cover shoot. • Gathered and prepared all reporting for milestone meetings. • Arranged treatments and concepts for potential shows and videos. • Handled general office administrative tasks; Filing, photocopying, phone calls.

• Wrote and delivered public service announcements. • Received hands on experience with radio equipment. • Wrote upcoming stories concerning the community.

•Develop and execute a digital deployment plan to solve digital marketing challenges •Integrate digital initiatives, including websites, search, e-mail, social media, mobile campaigns, and various online promotions •Conduct consumer research in order to produce effective campaigns and a cost-effective means of generating leads, increasing sales, and enhancing customer relationship management (CRM) programs •Target and deliver smart marketing messages to on-the-go and digital media-savvy audiences •Achieve better results with digital spending and show the exact return on marketing investment