Samantha S.

Influencer Marketing Coordinator @ Shatterproof

About

Passionate marketing professional dedicated to amplifying stories that drive meaningful change. With experience in influencer marketing, social media strategy, and digital storytelling, I specialize in helping non-profits and purpose-driven organizations connect with communities, elevate important causes, and inspire action. For the past several years, I’ve focused on campaigns that address mental health and substance use stigma, partnering with influencers and trusted messengers to craft authentic narratives that resonate and create measurable impact. I thrive at the intersection of creativity, strategy, and social good, using my skills in digital marketing, branding, and outreach to build communities, spark engagement, and advance causes that matter.

Country

United States

City

Los Angeles

Industry

Mental Health Care

Skill

Customer Service, Sales, Marketing, Makeup Artistry, Social Media, Retail, Social Media Marketing, Campaign Management, Digital Media, Event Planning, Admissions, Digital Marketing, Public Relations, Writing, Social Media Communications, Research, Strategy, Microsoft Office, Microsoft Word, Microsoft Excel

Experience

Influencer Marketing Coordinator

Shatterproof

2022-8 - Present · 4 yrs 2 mos

- Manage diverse influencer campaigns across multiple states - Develop and execute tailored influencer strategies, leading to a 75% increase in overall campaign engagement - Successfully negotiate influencer contracts, securing mutually beneficial terms and maximizing campaign return on investment. - Coordinate influencer events in multiple states - Collaborate with cross-functional teams to create data-informed content briefs, enhancing brand alignment and audience connection.

Influencer Marketing Coordinator

AvantStay

2022-3 - 2022-8 · 6 mos

- Lead collaboration with influencer @greyandmama, resulting in a 200% increase in our IG follower growth and a spike in website traffic during the period of her posting - Assisted in establishing pipeline for influencer program and leveraged existing influencer relationships to increase brand awareness - Collaborated with campaign aligned influencers on TikTok and IG collaborations - Negotiated contracts and deliverables

Influencer Executive

PrettyLittleThing.com

2021-3 - 2022-3 · 1 yr 1 mo

Los Angeles, California, United States

- Managed and allocated $100K monthly budget for paid influencer activations - Activated 60-70 influencers on a month-to-month basis, resulting in a 10% monthly increase in US sales and a 20% monthly increase in their TikTok follower growth - Supported in the execution of launch events and activations for Teyana Taylor, Winnie Harlow, Lala Anthony, Karrueche, LA Lakers, Rolling Loud, Swim Week, Super Bowl, and NYFW - Created unique PR boxes for influencers to support the launch of seasonal collections

Influencer Marketing Coordinator

CASETiFY

2020-10 - 2021-3 · 6 mos

Los Angeles Metropolitan Area

- Activated 300+ paid TikTok and IG campaigns throughout an on-going scaling effort - Negotiated rates with creators to receive the best return possible on influencer content - Supported in campaign efforts for the NBA, Disney, and the Louvre to guarantee coverage for the newly launched products - Lead collaboration with influencer Jailyne Ojeda, which resulted in a reach of over 5M TikTok views, and $15,000 in direct sales conversions