Samantha Wan

Public Relations Manager @ Revopoint 3D

About

Public Relations Manager at Revopoint 3D | Passionate about global brand communication, market expansion, and digital marketing. With experience in PR, branding, and channel salesl, I thrive on crafting impactful marketing strategies that drive brand growth. Marketing & PR Enthusiast | I specialize in developing brand narratives, engaging international audiences, and executing data-driven marketing campaigns. My expertise spans from strategic PR planning to digital content creation, ensuring brands connect meaningfully with their audiences. Beyond Work | When I'm not crafting brand stories, you'll find me watching TV series, exploring storytelling through different cultures. I'm also learning the violin, enjoying the journey of mastering a new skill. 🔹 Passionate about innovation, storytelling, and making brands shine! Let’s connect and create something great.

Country

Hong Kong SAR

City

Hong Kong

Industry

Electrical & Electronic Manufacturing

Skill

Data Analysis, Business Analysis, Competitive Analysis, Product Marketing, Integrated Marketing, Marketing Strategy, Digital Marketing, Market Analysis, 产品营销, 市场营销, 营销策略, 数字营销, SEO 文案撰写, 营销管理, Google 分析, SWOT 分析, 数据分析, 数据收集, 渠道策略

Experience

Public Relations Manager

Revopoint 3D

2025-3 - Present · 1 yr 7 mos

Shenzhen, Guangdong, China

PR | Global Brand Communication & Market Expansion ►Brand Marketing & Communication: Developed and executed multi-channel marketing strategies, driving product launches and brand initiatives. Collaborated with cross-functional teams to optimize resources and analyzed data for effectiveness. ► Content Creation & Management: Independently authored and managed a diverse range of marketing content, including sales collateral, launch announcements, in-depth reviews, event press releases, website blog posts, and SEO articles.

Public Relations Specialist

ICCPP Group

2024-8 - 2025-3 · 8 mos

Shenzhen, Guangdong, China

PR | Global Brand Communication & Market Expansion ► Brand Marketing & Communication ► Content Creation & Management ► Media & Channel Partnerships Orchestrated product reviews with 20+ organizations, generating 70+ reports with a 93% positive feedback rate. Managed media outreach and award submissions, securing 200+ media placements and contributing to 30+ industry and design awards. Developed advertising partnerships with domestic distributors to enhance brand awareness in B2C channels. ► Website & Online Platform Management Led three successful website campaigns, resulting in increased 7% monthly page views, a 5.9% user growth, and a 3.6% increase in user engagement quarter on quarter. ► SEO & Market Intelligence Led website SEO optimization efforts, targeting 46 industry and brand keywords. Boosted organic traffic (6.8%) and 10 core keywords ranking on the first page with targeted keyword optimization.

Channel Sales Specialist

ICCPP Group

2023-7 - 2024-8 · 1 yr 2 mos

Shenzhen, Guangdong, China

Operations | Channel Retail Operations - Central Europe (France, Italy, Spain) ► Product Launch & Sales Growth: Drove market growth across multiple product lines, achieving an average MoM sales increase of 30% within first three months. Directly contributed to the region consistently exceeding 100% of its sales targets for four consecutive months, achieving top global performance rankings, and increasing secondary channel coverage to 75%-78%. ► Data-Driven Strategy & Execution: Conducted in-depth analysis of channel sales, inventory, and policy execution data to identify growth opportunities, effectively driving channel sell-through and store replenishment. ► Retail Insights & Optimization: Analyzed products across 20+ French distributors and developed a competitive matrix of 100+ products to inform product positioning and channel strategies in targeted region. Developed a program to analyze datas from 3300+ French retail stores, visualizing shelf placement to improve field team efficiency and inform resource allocation.