Samantha Salamon

Samantha SalamonPrimeVet | Farrell’s Pet CarePet Health and NutritionFarrell's is an Australian pet health and nutrition company focused on developing premium, science-aligned products that improve quality of life for animals while meeting the commercial realities of modern retail, veterinary, and distribution channels.With a strong focus on formulation integrity, regulatory pathways, and scalable manufacturing, I work at the intersection of product innovation, brand strategy, and capital growth. My experience spans product development, APVMA-aligned planning, manufacturing negotiations, distribution strategy, and investor engagement across the pet care and animal health sectors.I am particularly driven by:• Building credible, defensible pet health brands• Translating natural and functional ingredients into compliant, scalable products• Structuring businesses for national retail, veterinary, and wholesale expansion• Creating long-term enterprise value through strong IP, branding, and executionI bring a practical, outcomes-focused approach—balancing vision with disciplined planning, financial modelling, and risk management. I work closely with manufacturers, advisors, distributors, and investors to ensure that strategy converts into real-world delivery.I welcome conversations with industry partners, manufacturers, veterinarians, distributors, and investors aligned with building the next generation of trusted pet health brands.