Samantha Muise

• Managed Lac La Biche County's marketing initiatives at the provincial and national level. • Supervised the graphic designer and marketing assistants. • Developed strategies and content for the Lac La Biche Region and Law Enforcement Training Centre brands. • Coordinated paid tourism content with influencers and industry partners. • Conducted market research to identify trends and develop quarterly and annual content strategies. • Compiled analytics from all digital channels. • Provided marketing support for signature events in the community. • Filled in as Acting Communications Manager when required, writing media releases, crafting speeches for Council, and monitoring the County's digital channels. • Managed promotional items, ensuring items are within budget and the County's logo was used appropriately.

Provided creative direction and brand development to small businesses, start-ups, and government organizations.

• Advised management about public relations and communications issues, corporate market positioning and image, and in developing and implementing the College’s corporate brand. • Assisted in editing press releases and corporate marketing materials. • Created new community engagement initiatives and implemented them. • Developed content and video for College’s social media sites and website. • Researched and explored new social media avenues. • Provided graphic design support to all programs and support areas at the College's seven campuses. • Served as lead with all corporate sponsorship opportunities and worked with College Executive to set fundraising goals and plan events. This included preparing marketing materials for fundraising, tracking donors and sponsors, budget management, and follow up recognition to sponsors and donors.

Reporting directly to the Director of Marketing & Community Engagement and working closely with the Manager of Community Engagement & Partnerships and the Resource Development team, as the Community Engagement Coordinator I was responsible for the following, • Drafting letters, sponsorship requests, grant applications and stewardship reports • Working with a variety of departments to determine eligible projects and budgets • Tracking all sponsor benefits to ensure sponsor benefits are fulfilled • Assisting with research of potential funders • Following up with funders as assigned • Creating new community engagement initiatives and implementing them • Coordinating required materials and mailings of solicitation packages • Maintaining centralized electronic and paper filing using Raiser’s Edge

• Lead a staff of ten. • Coordinated school group bookings. • Collected appropriate fees for admission, group bookings, stroller/wheelchair rentals and issued receipts to customers as required. • Maintained floats, membership passes, and supplies. • Answered questions regarding Zoo admissions, directions, and routes issues, emergencies and directed other requests to appropriate staff when needed. • Administered minor first aid when required.

• Developed a social media policy for employees. • Designed brochures for the Teachings and Travel departments using Adobe InDesign. • Edited content for VIP Mystery Tour Reception sponsorship packages. • Assisted with social media management: strategically sorted Twitter followers and looked for new followers,updated Facebook albums. • Wrote content for Llama Tales, Folklorama’s digital newsletter. • Produced a thank you piece for all Folklorama volunteers. • Edited pavilion information and created consistency within the Travel Guide database.

• Performed a communications audit. • Developed a communications strategy based on the audit. • Created an editorial calendar for the Bookmates Facebook page. • Wrote copy for penny campaign advertisements and produced an online version of the ad that has yielded over $400.00 to date. • Edited content for web. • Designed and produced Christmas cards that were sent donors, board members, and stakeholders.

• Collaborated with other students to produce and execute an integrated marketing campaign for FriendMatch, an online friend building site. • Produced and executed a publicity campaign for Red River Radio, including organizing and executing a battle of the bands competition with the Red River College Students' Association. • Shot and edited prepackaged stories for the Winnipeg Humane Society Telethon on Shaw, which aired on March 17, 2013. • Trained for industry standards in journalism, public relations, advertising and media production.

• Enhanced writing skills, strengthened research techniques, and developed critical thinking through a wide variety of rhetoric and communications classes. • Critiqued sentence patterns, rhetorical devices, and forms of rhetoric.