Samantha Merrick

CEO – Romance Creator Wedding & Event Planning Company

About

I am the CEO of Romance Creator Wedding & Event Planning Company, a U.S.-based wedding planning and event design firm specializing in luxury, personalized wedding experiences across California and destination venues. Our mission is to craft timeless celebrations that blend refined aesthetics, seamless execution, and exceptional client service.With a background in hospitality management and event design, I focus on developing bespoke wedding concepts that authentically reflect each couple’s story and vision. My expertise spans full-service wedding planning, vendor curation, event logistics, and creative direction—ensuring every celebration is elegant, intentional, and flawlessly executed.As CEO, I oversee the complete event lifecycle—from initial consultation and concept development to production management and event-day coordination. Through close collaboration with premier venues, designers, and premium vendors, our firm is recognized for delivering sophisticated weddings defined by precision, creativity, and elevated guest experiences.

Country

United States

City

West Hollywood

Industry

Events Services

Skill

Hospitality Management, Event Coordination, Venue Operations, Event Management, Client Services, Luxury Wedding Planning, Customer Experience, Project Management, Vendor Management, Event Production, Business Leadership, Event Designing, Brand Strategy

Experience

CEO – Romance Creator Wedding & Event Planning Company

Romance Creator Wedding

2016-9 - Present · 10 yrs 1 mo

Los Angeles, CA

Founded and lead a boutique wedding planning and event design firm specializing in luxury and destination weddings Direct full-service wedding planning, including concept design, budgeting, vendor selection, and production management Oversee event logistics and on-site execution to ensure seamless guest experiences Build strategic partnerships with premium venues, florists, photographers, and hospitality providers Lead brand development, client relations, financial management, and operational growth

Event Planning Coordinator – Golden Coast Hospitality Group

Golden Coast Hospitality Group

2013-2 - 2016-4 · 3 yrs 3 mos

San Diego, CA

Coordinated weddings and private events for hospitality venues and resort partners Assisted in event logistics planning, vendor coordination, and guest management Supported senior planners in executing high-end social and corporate events Developed expertise in budgeting, timeline management, and venue operations

Education

University of Southern California

Hospitality Management & Event Design

2011-9 - 2013-6 · 1 yr 10 mos

majoring in wedding and event planning and spatial and visual design. During my time there, I actively participated in several projects combining creative design with event execution, gaining in-depth understanding of modern wedding planning trends and cutting-edge concepts. Under the guidance of my mentor, I focused on wedding space and scene design. Through virtual setups, visual simulations, and process rehearsals, I evaluated the feasibility and effectiveness of design schemes in actual weddings and participated in writing interim planning reports. Furthermore, I participated in several interdisciplinary collaborative projects, including digital wedding setup and 3D simulation, personalized wedding theme design, and exploring the application of multimedia interactive experiences in weddings. I am committed to seamlessly integrating innovative design concepts with wedding planning practice to drive more precise, efficient, and personalized wedding experiences.