samantha martin

Leading a team to deliver Market Access Excellence in process, decision-making, collaboration and communication, providing a holistic view across all Market Access functions; Health economics, Strategic and operational pricing, Budget Impact, Joint working, Advance Planning and Payer Marketing. Providing recommendations on initiatives spanning across other directorates, such as sales, marketing and medical, which impact both internal and external environments. Part of Roche Market Access Leadership Team- we are collectively accountable across our portfolio for Market Access Strategies and Tactic including; operational and strategic pricing, HTA submission, National Shaping and engagement, Joint Working, Advanced Budget Notification and Payer Value Proposition development.

Leading a Head Office team of NHS system experts- providing payor insights to inform Roche strategic and operational plans. Developing brand and franchise market access strategies, tactics and materials. Ensuring local market access teams are equipped, trained and supported on brand market access implementation. Part of Roche Market Access Leadership Team- we are collectively accountable across our portfolio for Market Access Strategies and Tactic including; operational and strategic pricing, HTA submission, National Shaping and engagement, Joint Working, Advanced Budget Notification and Payer Value Proposition development.

* Responsibility for the development and implementation of the Primary Care market access, market expansion and service development strategies. * Leading, motivating and managing one of two national teams of Partnership Development Managers. * Strong input to Cardiovascular and Allergy cross functional brand teams. * Integrating market access, market expansion and service development activities with other customer facing teams across the organization.

* June-Sept 2009 * Deliver a fully facilitated cardio metabolic service programme to reduce health inequalities in spearhead PCTs as a service to medicine and to identify commercial opportunities for this programme. * Jan 2006-May 2009 * Identify commercial opportunities resulting in growth for Schering-Plough brands. * Identify, develop and build networks with PCOs and emerging commissioning groups. Development and implement guidelines and pathways of care for promoted brands. * Provide strategic direction of local business opportunities by writing and implementing an Integrated Business Plan. * Identify develop and implement bespoke partnership projects in selected accounts.

* Business Development Manager, 1997-2000 * Cardiovascular, BPH, Osteoporosis, Asthma, Migraine. * Management of regional team, including Hospital and GP Representatives, NHS Manager and Field trainer, up to 22 people, to achieve profit plan sales through the application of targeted, customer focused plans.

* Initiation, development, launch, implementation and monitoring of programmes to time and budget * Strategic development of new customer groups with action plans for communication to increase market share * Multi-disciplinary team approach with product marketing and sales. National communication with Health Care Managers including on going training * Develop a corporate strategy for Cardiovascular disease involving a clear strategic focus on disease management projects

* Working as a professional GP and Hospital Representative to maximise the sales of relevant MSD promoted products * Working to effective territory and Hospital plans to increase breadth and depth of usage of promoted products * Develop initiatives and strategies to bridge the gap between customer needs and business objectives

Hepatitis C, HIV, Cardiovascular, Diabetes and Respiratory Responsible for regional and local Market Access; ensuring an optimal market access environment for MSD medicines. This is executed by positioning our medicines with value propositions that satisfy commissioner, provider and patient. Implemented by developing excellent external customer partnerships, brand cross functional planning and support, embedding strategic environmental intelligence into the organisation and developing customer service support solutions.