samantha hodgkins

In Zone Brands' mission is to be the leader in children's beverages, providing highly innovative products that offer fun for kids and solutions for moms with TummyTickler and BellyWashers branded beverages, at the perfect intersection of Healthy & Fun. In this high-growth, entrepreneurial company that believes in thinking and executing outside the "bottle", our focus is on future growth centered around brand development, consumer marketing, increased distribution across key trade channels and new product/package innovation to accelerate penetration and consumption in this sizeable & attractive kids' beverage market segment.

Responsible for global brand development, marketing strategy and innovation pipeline of the Calphalon brand, including all consumer insight generation, equity positioning, marketing services planning and commercial execution across retail channels.

Marketing leadership of $4.5bn branded portfolio, providing strategic direction to business plans, marketing capabilities and talent development for long-term growth. Directly responsible for accelerating innovation, developing consumer & customer insights, and leveraging flagship brands in retail environment. Develop portfolio strategies to build long-term brand equity, establish competitive category positioning, and grow with targeted consumer segments. Currently driving complete re-stage initiatives for Quilted Northern, Brawny and Vanity Fair. Create new Innovation agenda defining strategy, process and platforms, with pipeline identified to deliver growth against core category strategies and diversification opportunities. Responsible for championing a culture of innovation across all functions. Oversee creation and implementation of marketing communication plans, including traditional and alternative vehicles to build awareness, trial and loyalty.

Managed multi-national client relationships. Led engagement planning, budgeting, staffing and execution. Selected from over 60 international candidates to transfer to Swiss practice. Promoted early to management level, based on earning top evaluation ratings in both the Geneva and San Francisco offices.

Responsible for leading the development and implementation of marketing strategy for $900mm business and managing overall coordination of marketing activities, including aggressive market development initiatives. Lead marketing department to craft value proposition, portfolio of offerings, research methodology, commercial message and go-to-market strategy to deliver $90mm incremental sales. Champion marketing, sales and product design teams to commercialize new growth initiatives, with proven consumer-preference to identify and satisfy their unmet needs. Instituted new Customer Satisfaction program to identify, measure and respond to drivers of performance, based on proactive identification and understanding customers’ needs. - Head of Global Marketing Team (GMT), responsible for strategic direction and execution of product development, marketing and customer management by regional market teams in Europe, Asia-Pacific, Latin America and North America.

Managed new product pipeline for all categories in which the Company competes. Objectives included identifying and balancing portfolio initiatives across brand-sustaining, growth and breakthrough activity to maximize value. Led strategic planning and global coordination of the Cereal New Product pipeline, identifying key strategic initiatives and leading execution around the globe. Developed innovation portfolio accounting for 85% of Company growth, versus 10% historically.

SparkFire™ Active is Performance Activewear designed, styled, sized and fitted for teen girls to get out there and ignite their inner fire. SparkFire Active was created for who they are, what they love to do, and what they care about most. There is a fire within every girl, ready to ignite with flames of courage, strength, confidence, power and passion. SparkFire Girls shine with their unique energy and collective spirit, igniting the Spark to connect, support, empower and elevate girls everywhere around the world. www.SparkFireActive.com