Samantha Fry

Datel Services Ltd has entrusted its strategic and operational leadership to the role of Chief Operations Officer, a position focused on aligning business objectives with actionable plans. This includes overseeing operational design, marketing management, and delivering on the company’s commitment to excellence within its newly launched group structure. This role emphasises driving growth and resource optimization while fostering collaboration among senior management. The underlying goal is to sustain Datel’s promise of quality and innovation across structured cabling, data, and active networks. From branding, planning, website , marketing, obtaining ISO’s and standards, this role is the backbone of the business. A business where family values are everything!