Samantha Cubias

I’m an influencer and community marketing leader known for building high-performing creator ecosystems and turning community into a measurable growth driver. I bring a strong balance of strategy and execution, with hands-on experience across influencer partnerships, ambassador programs, product launches, PR, events, and cross-functional operations. What sets me apart is my ability to not only develop impactful strategies, but to operationalize them at scale—aligning creative, marketing, and operations teams to deliver results. I’m a highly collaborative team player who thrives in fast-paced environments, takes ownership, and consistently finds ways to improve processes while driving performance. At Vegamour, I built and scaled the brand’s influencer and community ecosystem, including founding Club Amour—a loyalty-style ambassador program of 200+ active creators. This program has become a key driver of authentic advocacy, content generation, and brand growth across both DTC and Sephora retail channels. Key contributions: • Built and managed a 200+ creator network generating 2.2K+ annual posts and ~$3.7M in EMV • Executed 300–500 monthly influencer shipments, supporting large-scale product seeding and launches • Led 13–15 paid partnerships per quarter across TikTok, Instagram, and UGC platforms • Managed $30K–$50K PR mailer budgets, overseeing end-to-end execution and cross-functional alignment • Produced experiential events hosting 10–50 creators, driving engagement and high-performing content • Developed reporting frameworks to track EMV, engagement, ROI, and optimize creator performance I’m someone teams rely on to move quickly, solve problems, and bring ideas to life—while building strong, lasting relationships with creators and partners along the way. I’m especially passionate about community-first marketing and creating meaningful connections between brands and people. If you’re looking for someone who can both think strategically and execute flawlessly, I’d love to connect.