Samantha Crawley (ANLP) 💚

Chief Executive Officer @ EQ Care Group Ltd

About

Professional Profile: “People don’t care what you know, until they know that you care “ Theodore Roosevelt I dream of creating a world in which people going to a care home, to live or work there, are seen as; and feel the most fortunate, happiest, fulfilled people alive today. A positive, proactive and dynamic professional with a highly successful background in sales, marketing, operational delivery and business development. An innovative strategist capable of managing campaigns and initiatives designed to generate new leads in challenging and competitive sectors. Possesses excellent interpersonal, communication and negotiation skills and the ability to develop and maintain positive relationships internally and externally. A motivational and inspirational leader capable of coaching and empowering individuals to enable them to fulfill their potential whilst ensuring that they make a positive contribution to the achievement of targets and business objectives. Specialties: Experience in coaching leaders to achieve their potential. Excellent in concept sales development. Focused in executive leadership, enabling teams to deliver through changing business requirements. Creative in sales & marketing & operational delivery - results orientated.

Country

United Kingdom

City

Kettering

Industry

Hospital & Health Care

Skill

Communication, Non-Executive Director, New Business Development, Coaching, Team Building, Negotiation, Strategic Planning, Change Management, Business Planning, Account Management, Customer Service, Business Strategy, Performance Management, Contract Negotiation, Budgets, Sales Management, Recruiting, Training, Management, Marketing

Experience

Chief Executive Officer

EQ Care Group Ltd

2022-10 - Present · 4 yrs

46 Curzon Street London

Building care homes of the future - where people who live and work in the homes, come together, to create home. 'Ohana' is our key word - meaning the people you live with, laugh with and love. Our first homes opened in 2023, with further homes opened in 2024 and 2025. 2026 is exciting as we launch our Household Model - smaller intimate living spaces, enabling people to engage in true lived experiences supported by emotionally intelligent team members where roles are not defined by departments

Non Executive Director

The Outstanding Society CIC

2022-1 - Present · 4 yrs 9 mos

Advisory Board

Health Innovation Network South London

2021-2 - 2023-3 · 2 yrs 2 mos

Director of Care Quality & Transformation

Excelcare

2019-3 - 2022-11 · 3 yrs 9 mos

London, United Kingdom

Board Member

London Borough of Lambeth

2020-7 - 2022-10 · 2 yrs 4 mos

London, England, United Kingdom

National Director UK and Ireland

Dementia Care Matters

2018-3 - 2019-3 · 1 yr 1 mo

Brighton, United Kingdom

http://projects.thestar.com/dementia-program/

Operations Director

The Orders of St John Care Trust (OSJCT)

2017-11 - 2018-3 · 5 mos

Oxford, United Kingdom

Please see below re time scales. Operationally responsible for 21 locations within the Trust. Leading a Team to support the homes to deliver on all KPIs focussing on Revenue, Recruitment/ Agency reductions, Operational as well as Quality areas. Working closely with CQC and CCG & LA to build strong relationships. Also had 2 new build homes within the portfolio which opened successfully. Supported homes to move from RI to Good as-well as enabling Home Managers through a supportive and clear leadership style to succeed. I left this position only because an opportunity to build an International focus on dementia care with one of the foremost thought leaders was offered. I enjoyed every moment with The Trust and was thought well of by the team and board.

National Operations Director

All of Us

2016-6 - 2017-11 · 1 yr 6 mos

Winchester - National

Specialist Care - But not as you know it! Working with Architects, Build teams, Systems, Facilities as well as being Operationally accountable to create, devise, source & plan - Policies, Quality Auditing, HR processes & Maintenance as well as Hospitality & Kitchen design & set up, to Customer Experience and everything else a new care home requires - led to extensive experience in understanding a care home from the first sod of turf to opening the doors. Working with market analysis to support required planning consents, CQC applications (working with new models of care team), being part of the CQC care homes consultation and training as an advocate - on top of working closely with Dr. Sheard & the ''Feelings Matter Most '' model was an exceptional experience and one that I have grown from. Sadly having worked with Dr. David Sheard & Peter Priednieks - Founder and Co-Founder of Dementia Care Matters to work a true person centred model of care through this whole new build venture, the project did not go ahead due to a squeeze on the funding source at the time.

Barchester Regional Director Operations

Barchester Healthcare

2014-7 - 2016-6 · 2 yrs

Member Board of Directors

Changing Lives

2014-7 - 2015-4 · 10 mos

Gateshead

Education

Online Business School

Business Administration and Management, General

2018 - 2020 · 2 yrs

Currently working on first 120 credits to Level 7 Extended Diploma in Business Strategic Management. Will then complete further 60 credits to achieve MBA.