Samanta Luna Garcia

B2B marketing manager with over 13 years of experience in the mobility and technology sector. My mission is to develop and execute innovative and effective marketing strategies that generate value for customers and the business. Currently, I lead the marketing team for Mexico and Latam X at Uber for Business, Uber's division that offers transportation solutions for companies. In my role, I combine my knowledge of the digital market, my ability to influence cross-functionally, and my passion for continuous learning to create campaigns, events, and content that attract, retain, and convert potential and existing customers. Some of my most notable achievements include a 25% increase in user retention and the generation of multiple business opportunities with key clients. I am motivated to work in a multicultural, dynamic, and challenging environment where I can contribute my vision, positive leadership, and resilience.