Sam Wallington

Senior Product Manager @ Bunnings

About

Optimisation specialist with 11 years international experience in digital marketing, analytics, conversion rate optimisation and product management. A strong proponent of change with a track record for delivering significant sales results across retail and B2B (SaaS). Passionate about leading innovative, cutting edge initiatives and delivering tangible results through data driven insight. - Conversion rate optimisation - MVT and AB testing strategy - Analytics and data measurement strategy - Product management - Marketing campaign measurement and attribution - Advanced Google Analytics and Adobe Site Catalyst (Omniture) user

Country

Australia

City

Melbourne

Industry

Retail

Skill

Digital Marketing, Web Analytics, Email Marketing, Online Advertising, Google Analytics, E-commerce, Conversion Optimization, Performance Attribution, Performance Dashboards, Marketing Strategy, Experian Hitwise, Market Share Analysis, Omniture, Multivariate Testing, A/B testing, Purchase Recommendations, Analytics, Customer Acquisition, Reporting & Analysis, EPiServer

Experience

Senior Product Manager

Bunnings

2024-10 - Present · 2 yrs

Melbourne, Victoria, Australia

Digital Optimisation Manager

Bunnings

2020-12 - 2025-1 · 4 yrs 2 mos

Optimisation Specialist

Origin Energy

2019-4 - 2020-12 · 1 yr 9 mos

Digital Optimisation Lead

MYOB

2016-1 - 2019-4 · 3 yrs 4 mos

Melbourne, Australia

Leading end-to-end optimisation programme across SME digital website and products, establishing AB testing strategy and maximising conversion of traffic across digital channels. Establishing the adoption of digital optimisation practices across MYOB digital platforms.

Digital Optimisation Manager

Eurostar

2015-5 - 2015-11 · 7 mos

London, United Kingdom

Responsible for the CRO programme strategy and campaign delivery, covering all Eurostar digital channels including website, mobile website and Apps. Encompassing of two key initiatives: the Multivariate/AB testing & Personalisation and Voice of the Customer (VOC) programmes.

Online Personalisation & Optimisation

John Lewis & Partners

2014-3 - 2015-5 · 1 yr 3 mos

Victoria, London

Responsible for directing the John Lewis online personalisation programme strategy from conceptualisation to launch and for delivering a continual flow of personalisation campaigns focussed at driving website conversion rate and customer engagement. Managed RichRelevance product recommendations engine across John Lewis digital channels including delivery of business critical discovery projects, formulation of optimisation initiatives strategy, and all new business opportunities.

Head of Analytics

Moonpig

2012-1 - 2014-1 · 2 yrs 1 mo

Southwark, London

Focused on delivering data driven and actionable insight with the aim of optimising website conversion rate, improving the customer experience and supporting high-level marketing and product development strategy. Responsible for a team of 3.

Merchandiser

Moonpig

2010-6 - 2012-1 · 1 yr 8 mos

Southwark, London

Commercial Manager (Gadgetshop.com)

The Entertainer

2007-6 - 2010-6 · 3 yrs 1 mo

Amersham, Buckinghamshire

Responsible for all website content creation and online merchandising. Directed Gadgetshop website redesign, delivering fully merchandised offering in time for peak trading 2008. Lead all marketing activities from the production of the Christmas Catalogue to PR initiatives, SEM and direct email campaigns.

Marketing Executive

The Entertainer

2005-7 - 2007-6 · 2 yrs

Amersham, Buckinghamshire

Supported all online, offline and in-store marketing activities. Responsible for production of The Entertainer and Gadgetshop Christmas catalogues including product selection, photography, copywriting, proof-reading and ensuring brand consistency.

Education

University of Portsmouth

Marketing

2002 - 2005 · 3 yrs

Modules studies include: International Marketing Analysis, Strategic Management, Internet Marketing, Services Marketing, Marketing Communications Practice, Marketing Strategy